1. Only one fund company sells its products.

2. The salespeople are very professional.

3. It is easy to establish a two-way lasting relationship and improve customer loyalty.

4, can be adjusted for specific customers, greatly reducing marketing costs.

5. The quantity and promotion effect of fund sales are limited.

Fund direct selling refers to the fund sales mode that fund managers implement fund subscription, purchase and redemption through fund companies or electronic network platforms established by fund companies, that is, only one fund company's products are sold. Among them, fund direct selling and fund consignment belong to the form of fund sales.