This activity also marks the new stage of Polka's "Games+Cultural and Creative Public Welfare" program. "Game+Cultural and Creative Public Welfare" is a new cultural and creative project under the "Game+"plan of Polk City. Through the combination of online publicity and centralized procurement, we can truly realize "purchasing instead of donating" and help Guizhou learn to get rid of poverty. Previously, three regional media, Shanghai Publishing House, News Square and Xishui County Media Center, had sent 500 creative gift boxes to readers.
The cultural and creative gift boxes distributed during the event were carefully polished by the Bocheng team in combination with the cultural characteristics of Xishui. They were divided into three themes: "Yang Yang is proud", "the four seasons are like fire" and "the heart is sweet and harmonious", referring to the national geographical indication products of Xishui County, Xishui Mayang and Xishui Redmi, and Guizhou intangible cultural heritage Lintan brown sugar. In order to promote the consumption of more Xishui specialties, Bocheng purchased specialties worth 6.5438+0 million yuan from Xishui County People's Government to support this public welfare activity, and simultaneously set up introductions of Xishui specialties such as dried tofu, Chili sauce, honey and pea powder in the gift box.
"Looking for Xishui" Wenchuang Gift Box
Xishui County, located in the north of Guizhou, is an old revolutionary base area where Sichuan, Guizhou and Chongqing meet. It has a long history and accumulated a thick red culture. "Learning from the Cloud, Polka Invitation" H5 is to create content according to local cultural characteristics. All creative gift boxes are printed with H5 QR codes introducing the culture of learning from water, which can be viewed by scanning the codes. In the form of diffusion throughout, combined with the three themes of Wenchuang gift box, all the characteristics of Xishui are integrated into the picture. In addition to the special agricultural products of Xishui, the local customs and red culture are also shown in H5 through the stories behind the special products: the Red Army's Long March four crossings of Chishui have three crossings of Xishui, and poor households have been lifted out of poverty through century-old horse sheep breeding and brown sugar pouring on the beach. ...
In order to promote more people's perception and recognition of public welfare, Bocheng also placed a thank-you letter signed by the people's government of Bocheng and Xishui County in the gift box, so that players can help the public welfare in a relaxed and happy state, and the concept of public welfare will be deeply rooted in the hearts of the people.
Thank you letter in Wenchuang gift box
Polk City will further put "game+cultural and creative public welfare" into game products, and the first stick will be picked up. After the National Day, "Fishing Up" will launch a public service version in the game, and players can exchange public service points in the game for cultural and creative gift boxes, thus contributing to Xishui's poverty alleviation and development.
Polka City "Game Plus" Plan
In the future, Pok City will continue to explore and develop the "game plus" mode with games as the carrier, and integrate games with popular science, education, medical care, sports, public welfare and other aspects, so as to make more innovative attempts to broaden the boundaries of games and realize more possibilities of games.