The data shows that the sales volume of Changan Automobile in 20 19 was 175997 1, which was 15% lower than that in 20 18. Although Changan Automobile has not yet returned to the rising track, compared with the cumulative year-on-year decline of 25.6% in 20 18, after one year's adjustment, the decline of Changan Automobile has been significantly narrowed.
The obvious narrowing of the decline is mainly due to the continuous strength of Changan's own brands since the second half of the year. The data shows that since the second half of 20 19, Changan's own brands have seen sales growth for five consecutive months. What's more worth mentioning is that in the last month of 20 19, Changan's own brand sales reached 15036 1 vehicle, up 35% year-on-year and 1 1.6% quarter-on-quarter, making it the champion of independent brand sales.
At the product level, CS75, CS35, CS55, Changan Yidong and other product series have performed well in the market and become the main sales force of Changan's own brands.
Regarding the performance of Changan's own brand in 20 19, Ren Wanfu, a senior automobile analyst, said: "From the perspective of the annual sales trend of Changan Automobile, it showed a trend of first restraining and then promoting, and Changan Automobile gradually recovered its vitality after bottoming out."
Let's look at the joint venture department. The data shows that the cumulative sales volume of Changan Ford in 20 19 was 183987 vehicles, down 51.3% year-on-year; The cumulative sales volume of Changan Mazda in 20 19 years was 133608 vehicles, down 19.7% year-on-year. It is precisely because of the decline in the sales volume of the joint venture sector that the overall sales performance of Changan Automobile has been affected to some extent.
In fact, Changan Ford has long realized that it needs to make changes, and from the release of Ford China 2.0 strategy to the launch of Ford's three new cars "Normandy Landing" and the deepening of strategic cooperation with Changan Automobile, Changan Ford has made positive self-adjustment. In contrast, Changan Mazda continues to maintain its original value marketing system, which has also been criticized by the market.
Generally speaking, although the sales volume of Changan passenger car plate is picking up, its volume and profitability can't support the development of the whole group, especially a series of strategic plans such as Shangri-La, Beidou Shu Tian and the four major brands.
It is worth mentioning that on February 3, 20 19, 19, Changan Automobile announced that its wholly-owned subsidiary Changan New Energy intends to introduce Nanjing Runke, Changxin Fund, Liangjiang Fund and Southern Industrial Fund as strategic investors. After the completion of this capital increase and share expansion, Changan Automobile's shareholding in Changan New Energy decreased from 65,438+000% to 48.95%, thus losing its absolute controlling right, and Changan New Energy Technology Company will also be changed from a wholly-owned subsidiary to an affiliated company.
In addition, in order to get rid of long-term losses, Changan Automobile also sold its Changan PSA? 50% equity, and finally Qianhai Ruizhi, a holding subsidiary of Baoneng Automobile 100%, accepted Changan PSA.
It can be seen that Changan Automobile, whose sales are gradually picking up, is trying to seize this opportunity and take some "self-help" measures to speed up the mixed reform, get rid of long-term loss-making projects and accelerate the transformation. In 2020, we will wait and see whether Changan Automobile can get what it wants and catch up with this change in the automobile industry.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.