Titanium media note: It is a year-end planning topic of titanium media. Invite top entrepreneurial leaders from all industries to review the industry changes and enterprise growth in the past year, and talk about new logic and look forward to 2022. This article is

Rollin Wang, Vice President of Jinke Zhongguancun, talks about Titanium Media App.

The following are

Rollin Wang

Prospects for the future of the industry

According to the data of China New Generation Artificial Intelligence Technology Industry Development Report, by the end of 2020, the layout of artificial intelligence enterprises in China will focus on the application layer and technology layer. Among them, the number of application-level artificial intelligence enterprises accounted for 84.05%; Followed by science and technology enterprises, accounting for13.65%; The number of grass-roots enterprises is the least, accounting for 2.30%.

Therefore, I think that for the B2B industry, AI must be combined with the scene, and AI-driven technology can create greater commercial value.

Taking the financial industry as an example, the C-end users covered by the financial industry are huge, and institutions urgently need artificial intelligence to help them reduce costs and increase efficiency. Many financial business scenarios are very suitable for man-machine cooperation, so in Zhongguancun Jinke, the financial scenario was originally chosen. For example, intelligent customer service can really reduce costs and increase efficiency through intelligent voice or AI and robots, especially in the period of * *, when the financial industry is very difficult to recruit people and the business is sustainable, the intelligent voice call center will play a particularly good role.

In the process of helping small and medium-sized financial institutions to do digital marketing, the accurate services and related product recommendations provided to customers are actually based on the ability of AI data decision-making. Through effective data mining and accurate judgment of trends, we can analyze what types of customers are, what their preferences are, and what services and products they can accept. So as to realize the targeted marketing strategy of thousands of people and really help organizations improve service efficiency and marketing conversion rate.

Looking back on the year of 20021,the most crucial decision is that the end-to-end integrated solution of AI+ digital marketing, service and operation has realized the effective coordination of resources.

. Zhongguancun Jinke cooperates fully in digital marketing, operation and service. Sometimes service comes first, and good service brings good customer operation opportunities. However, in the operation and management process of customers' whole life cycle, these blocks go hand in hand and are logically integrated. Therefore, when customers accept our technological capabilities or solutions, they will eventually deliver marketing, operation and services to us.

Digital marketing, operation and service are a complete capability framework.

. In this framework, every customer is in different stages of digital transformation, with different problems and lack of ability. Zhongguancun Jinke provides enterprises with end-to-end comprehensive solutions based on AI+ digital marketing, service and operation, which comprehensively solves the problems and difficulties encountered by enterprises in digital transformation and promotes the digital transformation of the industry.

First of all,

digital marketing

On the other hand, fully integrate social marketing platform, customer data platform, marketing automation platform and other platforms to realize the integration of public and private domain traffic operations, build a closed-loop operation of customers' whole life cycle, and truly improve the conversion rate of customer operations; Secondly,

Digital operation

On the other hand, through AI intelligent video cloud, RPA robots, digital employees and other product technologies, from job assistance to job replacement, from overall job control to job whole process analysis, enterprises can be helped to achieve efficient and intelligent jobs. Finally,

Digital service

On the other hand, it covers the whole life cycle of enterprise customer service, fully integrates multi-channels and all-media, and helps enterprises to realize service marketing integration and maintain a good and consistent customer experience through robot+man-machine collaboration.

For example, a bank we cooperated with only helped it build an AI intermediate platform at first to solve the problems of long process, slow response and high cost brought by the traditional chimney system architecture of the bank. Later, banks urgently needed digital promotion in marketing ability, service mode and operation means, so we further provided comprehensive solutions for digital marketing, operation and service, which not only improved the efficiency of business operation, but also enhanced the bank's business expansion ability and marketing customer acquisition ability, and truly realized business growth. After the implementation of the scheme, the intelligent customer service robot replaced 70% of the manual seats, and the reach of intelligent marketing customers increased fourfold, from 2.5 million times/day to 6.5438+million times/day, and the daily collection task increased by 6.5438+00 times, from 6.5438+05 million to 6.5438+06 million.

The underlying ability to support these three directions and scenes is consistent.

The first is the ability of big data.

, that is, data decision-making ability. In other words, I need to make accurate portraits and labels for customers, so that I can use a lot of data to make accurate services or push through intelligent analysis and decision-making;

The second is the ability of AI.

We have RPA and a complete robot system, which can realize automation or robot interaction;

The third is real-time audio and video communication capability.

Help customers handle online business efficiently through AI video cloud and video customer service. These three basic capabilities support our digital marketing, service and operation scenarios.

Zhongguancun Jinke is a national high-tech enterprise and Zhongguancun high-tech enterprise, and its R&D personnel account for more than 67%. Over the years, we have adhered to independent research and development, and formed a number of core competitiveness in cutting-edge technical fields such as artificial intelligence, big data and real-time audio and video. We have applied for patent 187, and obtained software 184, and CMMI5 international certification. And then get

Well-known investment institutions such as IDG Capital, Everbright Holdings, CICC Capital, Fiona Fang Capital, China Huarong Shunde, Gofi Assets, and Japan National Development Bank * * * have invested about 3.5 billion yuan strategically.

. Facing the future, AI+ digital marketing, operation and service are the main strategic directions of Zhongguancun Jinke, based on customer insight, industry understanding and business logic.

At present, the commercialization ability of the end-to-end integrated solution of AI+ digital marketing, service and operation has been effectively verified in the financial field. Based on the successful experience and industry understanding of the head customers in the financial industry, Zhongguancun Jinke has expanded horizontally from the financial field to the fields of retail, education, health, government and enterprises.

In 2022, based on the main strategy of Zhongguancun Jinke,

At the commercial level

We will continue to expand the pan-industry horizontally and empower enterprises in more fields. Vertical expansion of the financial industry shoulder-to-shoulder customers, applied to more business scenarios, starting from a single module, and finally reaching multi-scenario and multi-module strategic cooperation to help enterprises achieve data-driven intelligent marketing, intelligent services and intelligent operations.

exist

At the product level

Based on the understanding of the industry, industry solutions can be precipitated. Create a head customer effect through customized solutions in the early stage of the industry, and precipitate them into industry standardized solutions based on the needs of the industry, and standardize the solutions into SaaS products, which can be copied to more industries.

exist

At the track level

With the slow growth of traffic dividends in the public domain, new consumer contacts and changes in consumption habits, and the continuous influence of three major factors, the consumer-centered Martech marketing market has become a blue ocean. Zhongguancun Jinke will continue to seize Martech's private domain, marketing opportunities, and build a closed-loop customer service operation through Martech's marketing product system to help enterprises transform digitally.