In recent years, with the continuous development of China's financial market and the accelerated application of financial technology, intelligent investment has become an important direction of financial innovation. However, at the end of June, banks such as ICBC and China Merchants Bank "stopped" the smart investment service. The once-popular bank "AI Finance" intelligent financial management model pressed the "pause button". As an important "fruitful" financial technology innovation, does smart investment have a future?

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Do you know what "smart investment" is?

(a) What is "smart investment"?

According to the official definition of FINRA, intelligent investment services refer to the use of big data analysis, quantitative financial models and intelligent algorithms. According to investors' risk tolerance, financial situation and financial management objectives, it uses a series of theoretical models such as intelligent algorithm and portfolio optimization to provide users with intelligent and automatic asset allocation suggestions.

It can be simply understood as using "robots" to help investors manage money with one click, allocate and optimize their portfolios.

(B) the difference between smart investment and traditional investment

1. The coverage of intelligent investment is wider.

The traditional investment consulting services of commercial banks are limited by the scarcity of resources, and are usually only aimed at high-net-worth customers. Intelligent investment and care services have expanded the coverage of customers, making investment and care services no longer the "patent" of high-net-worth customers, which is conducive to financial institutions to achieve customer sinking.

2. The investment threshold of smart investment is lower.

Traditional investment consulting services have higher entry barriers and management costs, while intelligent investment has solved the "difficulties" and "pain points" of wealth management for ordinary customers, with lower initial investment amount and service rate. Take China Merchants Bank, Industrial and Commercial Bank of China and Bank of China Smart Investment as examples. All three banks are free of service charges, and the initial investment of China Bank in China is the lowest, only 1 1,000 yuan.

3. Intelligent investment services are more efficient.

Traditional investment and customer care mostly adopt one-to-one service mode, which consumes a lot of labor time and energy, while intelligent investment and customer care adopts automatic customer service mode to track the changes of market trends, customer account assets and other factors in real time, which greatly simplifies the operation process, shortens the transaction time and improves the service efficiency.

4. Smart investment fund-raising scheme is better.

Traditional investment consultants mainly rely on their own professional knowledge and experience to provide investment advice to customers, which is subjective to some extent. Intelligent investment is based on big data and artificial intelligence technology, which can handle massive information, respond to the actual situation quickly, and provide customers with more rational and comprehensive investment services.

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Bank intelligent investment service department "stopped"

(1) Commercial banks "suspend" the smart investment business.

In addition, Bank of China, China CITIC Bank, Ping An Bank, China Construction Bank, Shanghai Pudong Development Bank and Minsheng Bank also stopped providing intelligent investment services.

(2) Explore the reasons for the "pause" of smart investment.

Why do commercial banks "suspend" such efficient and convenient intelligent financial management? In fact, although intelligent investment has many advantages, it also has some problems.

At present, the intelligent investment service in China is not mature enough, and it is still in the exploration stage. On the one hand, the technical level and research ability are insufficient, the used algorithm model is immature, and there are some shortcomings in investor suitability management and risk control, so the products automatically recommended cannot accurately match all the needs of investors. On the other hand, most of the smart investment services in the market are mainly sales, lacking human companionship. When the market fluctuates greatly, it is difficult for smart investment to appease customers' emotions, and it can only rely on the retreat adjustment of investment portfolio to maintain customers, without making customers fully aware of the role of "consultants".

Therefore, in order to protect the interests of investors, since the launch of the smart investment business, the regulatory authorities have continuously issued documents, from business scope to performance display, to online marketing methods and the quality of employees, and constantly standardized the development of the industry. Especially since 20021,1 1, various laws and regulations on intelligent investment have been issued intensively. Among them, the Notice on Regulating Fund Investment Advice Activities (hereinafter referred to as the Notice) was issued by the Securities Regulatory Bureaus of Beijing, Shanghai and Guangdong at the beginning of June 1 1, aiming at strengthening the compliance management of smart investment business. 0030 10 clarifies that institutions that are not qualified for fund investment consulting business shall not provide suggestions on strategic investment of fund portfolios, specific fund proportions in fund portfolios, suggestions on showing fund portfolio performance and suggestions on position adjustment. At the same time, it is required to complete relevant rectification before June 30, 2023. As a result, a number of banks "suspended" smart investment related services.

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In the future, can the bank intelligent investment service be "restarted"?

(1) Investors are increasingly demanding intelligent financial management.

With the implementation of the new asset management regulations and the increase of investable assets of China residents, investors are increasingly demanding professional wealth management and exclusive asset allocation schemes. The manpower limitation of traditional investment consultants has further released and stimulated investors' demand for intelligent financial management.

In addition, the new middle class growing up with the Internet is gradually becoming the "main force" in China's financial market. They advocate individuality, quality and rational consumption ideas and financial management methods. As a revolutionary application of artificial intelligence, intelligent investment can meet the wealth management needs of new middle-class users and fill the market gap of this group.

(2) Intelligent investment is helpful to realize the generalization of asset allocation.

Compared with traditional investment services, intelligent investment services have wider coverage for investors, lower transaction costs, higher service efficiency and better fund allocation scheme. In the past, financial services only targeted at high-net-worth customers were popularized to ordinary customers. In the long run, banks can rely on intelligent investment services to realize the generalization of asset allocation and optimize customer experience. The "intelligence" of wealth management in the future is still an irresistible development trend.

(3) The supervision system guides the intelligent investment and care business to further standardize its development.

The "suspension" of the bank's smart investment business does not mean termination, and the supervision system is helpful to guide the further standardized development of the smart investment business. I believe that in the future, the bank's smart investment business will start again, make precise efforts, change from product-centered to investor-centered, do a good job in investor education, provide investors with more professional and safer investment services, help the digital transformation of wealth management industry, and promote the healthy and sustainable development of the industry.

Related Q&A: What kind of fund does BOC Huitong Investment belong to? "BOC Huitou" is an intelligent investment consulting product officially launched by Bank of China, which provides personalized asset allocation services based on artificial intelligence and big data technology. Related Q&A: R2-level bank financing has started to lose money! Will you buy wealth management products again? Yes, in order to increase the value of meager wages, we must configure sound financial products.

Recently, the capital market can be said to be a mess, shrinking too much. Every day when I open an account, except for a little infrared light from the money fund, stocks, funds and wealth management products are all green. This lifeless green makes people look scared and sometimes even exhausted. This green color has also caused great anxiety and fear to many people who enter the market for the first time.

I was very anxious at one time. One day, my fund account directly lost nearly 30 thousand. In fact, I experienced such a big loss on 20 15, but I ran away at that time. This time, I was locked up directly, and I could only pretend to be dead. Therefore, I changed my investment thinking, and the fund's positions no longer increased, and I did not cover the positions for the time being. About the year before last, all my funds were bought by the bank to sell wealth management products on a commission basis, because I was also nervous. I mainly bought R2-level wealth management products, but didn't look at R3-level wealth management products at all. I belong to the radical type, and I used to choose financial products with at least R3 level. R2 risk is still relatively low. Although the risk is low, this plunge has not been spared.

For those who have been useless for nearly a month, you can also buy a money fund. For some friends with poor psychological endurance, seeing red numbers every day is more practical, but the income is much higher than that of banks. Money funds mainly invest in short-term money market instruments, and the term is generally within one year. Investment products include: treasury bonds, central bank bills, commercial bills, bank time deposit certificates, short-term treasury bonds, corporate bonds (with high credit rating), interbank deposits and other short-term securities.

Of course, I personally think that a more stable financial management method is to choose treasury bonds, which are as suitable and certain as bank deposits. There is no limit to the amount of large bank deposits and purchases of treasury bonds. For ordinary people, it is a very good savings choice.

You can also pay attention.