Some time ago I contacted a junior girl who is about to graduate. She hopes to join the Internet industry. So far, she has interviewed many companies. Although she has also received offers from big companies, the position is not good and she may be assigned to one of the three companies. Going to fourth-tier cities, other offers are not so satisfactory. She was a little anxious and confused, not knowing what to do. I got two key pieces of information from my chat with her. First, the Internet is still an industry that many young people aspire to. Second, after the Internet has experienced 20 years of rapid development, jobs in large factories have become relatively saturated. For young people who have just graduated, it is difficult to enter a large factory. After squeezing the skull in, you may only be able to make a corner screw. Of course, it would be a very good thing for graduates to work in a big factory, because if you want to be sophisticated and deep in the Internet industry, systematic product/operation methodology is essential, and you need to train two or three times in a big factory. In the new year, I can initially possess this ability, and I can also roughly understand how a mature product should be played in order to be accepted by the market. However, if you fail to seize the opportunity of campus recruitment to enter a big factory, but still want to join the Internet industry, do you have any other options? The answer is yes. In fact, it has long been an era of "Internet +". It can be said that the Internet is a bottom-level basic capability. As a product/operation, if you want to have a more impressive growth curve in this field: 1. Either the product/operation has strong enough capabilities to make innovative projects; 2. Or it can be combined with a certain Organically combine specialized fields, expand and deepen the business in specific fields, and make yourself irreplaceable in this sub-industry. Of course, if the two can develop in both directions, then you will undoubtedly be a very valuable person to the company. For those who are new to society, they can first find a breakthrough in one of the points, and then slowly make up for the other's abilities. Based on my own experience, I would like to suggest to this junior sister that if you are also interested in the financial industry, why not try an Internet position in the financial industry? The reason for this suggestion is not only because the junior sister wants to stay in Shenzhen (in Shenzhen, financial companies are relatively concentrated and there are more job opportunities), but also because of the following considerations: 1. The industry trend is improving and facing the C-side directly. From a user's perspective, finance mainly includes securities (stock trading), funds, banks and insurance. Banks are relatively familiar to everyone, but securities, funds and insurance have become more and more obvious to retail users in recent years, and it is believed that they will occupy a larger market share in the next few years. Why do you say this way? On the one hand, China's new young generation is gradually developing financial awareness passively or actively, and more people are willing to put their money in a "compound interest" environment to increase the value of their money; on the other hand, in the environment of housing for living rather than speculation, real estate Investing is no longer a good option and more and more money is flowing into capital markets rather than real estate. When I first entered the industry, most people would only choose to put their money in low-risk, low-yield monetary funds such as Yu’e Bao. But to this day, the question of which fund to buy and whether you will lose money or make money in stocks is no longer a matter of discussion for everyone. group chat topic. But I think it is still in the development stage. In the next few years when capital market control becomes more standardized, I believe there will be a better dividend period. Precisely because of the growth of the C-end market, many Internet companies have already begun to deploy in the financial industry, from Ant Fortune, Tencent Financial Management, JD Finance, Suning Finance, to WeBank, Baixin Bank (a joint venture between Baidu and CITIC), etc. Try to get a share of the pie in the early stages of C-end user development. On the other hand, it is precisely because of the entry of Internet companies that the public's awareness of financial management has accelerated, thus promoting market expansion. Before Yu'ebao, Tianhong Fund was just a small fund company in the industry. After becoming the underlying fund of Yu'ebao, it has turned into a giant in the fund-raising industry. On the other hand, the financial industry is not affected by too many uncontrollable factors because it is not a real industry. The most intuitive example is that the COVID-19 epidemic has ruthlessly hit many offline industries in the past two years, but its impact on industries such as the financial industry and the Internet has been relatively small. Personal growth is absolutely inseparable from the development of the entire industry. Judging from industry trends, retail Internet is a good track in the financial industry. 2. Online finance department of financial companies: from construction to growth. The model of traditional financial companies is to set up offline sales departments/teams to serve customers. For example, banks have branch offices, securities companies have sales departments, and insurance companies have salesmen who come to visit customers. However, under the pressure of the Internet, it is no longer possible to rely solely on the high-cost offline method to operate, so Internet transformation has become one of the key reform directions of financial companies. The Internet Finance Department (or Internet Finance Department) began to be established, and it was even adjusted from a second-level department to a first-level department within the company. In this process, the Internet finance department of the financial company will inevitably experience a period of chaos. After all, this new money-burning department cannot see immediate results. Some companies that have successfully reformed may enter the construction period after the chaotic period, and then enter the growth period. I have witnessed the transformation from the construction period to the long-term growth period in a medium and large securities company, and after this transformation, the status of operations positions will become relatively important. Because after a product goes from 0 to 1, it depends on the ability of the operator to bring in unlimited products. Therefore, at the company level, there are still many pitfalls. At present, some financial companies still fail to figure out their own Internet transformation direction.

For applicants, if they can be more cautious in choosing a company and understand the company's internal structure and the distribution of lines within the Internet Finance Department, they can have more initiative. This way, they can operate with more confidence. How can a novice choose a company to avoid pitfalls? The industry is a good industry, but because the Internet Finance Department has only been established for a short period of time, some financial companies may be in a state of confusion as mentioned above. So for newbies who are new to the workplace, what should they choose? First of all, the market share of financial companies is also monopolistic. The larger the company, the larger the proportion of the market it will occupy. For these companies, they have more funds to invest in the infrastructure construction of Internet platforms and talents, and unless it is a relatively solid state-owned system, generally such companies will be more determined to reform because they need Facing more user demands, the requirement for efficiency improvement will force them to do something quickly. Secondly, the internal processes of medium and large-sized financial companies will be more systematic and complete. Although such a complete system may seem cumbersome, it is an indispensable mechanism for the smooth operation of a company. What students who are new to the workplace lack is a sense of process. In such an environment, they must first try to cultivate a process and overall perspective, so that they can accumulate experience for systematic thinking in the future. Therefore, if you really don't know the internal structure of this company, it is recommended to apply for a medium-to-large financial company with a higher market concentration first.