With the increasing popularity of crayfish, the market scale of this industry is also expanding. It is said that nearly 10 tons of crayfish will be sold in Guijie in summer, and the marketing director of Huajia Yiyuan, which was the first to introduce crayfish and launch Guijie Spicy Lobster Festival, told China Entrepreneur that the quadrangle head office will sell 1 ton of crayfish a day. The activity of free shrimp eating in Tmall Lobster House mentioned above is in cooperation with Huajia Yiyuan.
Crayfish restaurants are growing at an alarming rate. 20 16, 500+ in first-tier cities, 200+ in second-tier cities, and 30+ in third-tier cities and below. In the second quarter of 20 16 alone, the number of crayfish franchise stores increased by 33% year-on-year. By August, 20 16, the total number of crayfish restaurants on the public comment website has reached 17670, which is twice the number of kebabs shops everywhere in the streets and lanes and three times the number of KFC stores in China.
As long as any product becomes more and more popular, a large amount of capital will flood into the market. Crawfish has long been targeted by capital, and the financing amount ranges from 5 million to 30 million.
In June, 20 15, the take-away O2O platform "Prawn Comes" received nearly RMB 10 million angel round financing from Fengyun Angel Fund, and then in April, 20 16, another RMB 30 million A round financing was completed, which was led by 58 households.
Jacket shrimp raised more than 6 million yuan in JD.COM equity crowdfunding platform;
Shrimp is engaged in shrimp farming and has received an investment of RMB 5 million from Zhonglu Capital.
Shrimp Baby has successively announced the acquisition of original capital, Zhenshun Fund's RMB 3 million angel round financing, Tsinghua management accelerator Pre-A round financing, and YOU+ early investor Yang Hui;
Lightning shrimp has received an angel investment of 6.5438+million yuan, and a round of financing is also planned;
On the equity crowdfunding platform in JD.COM, Fu Juan crayfish received more than13.3 million yuan in financing.
In addition to crayfish restaurants in the market, such as Shanghai Xiaopang, Shrimp Mantang and Hongjia, it is not new for other catering-related brands to inject crayfish, but all Chinese restaurants, hot pot restaurants and barbecue shops. Can touch the edge without feeling disobedient, but also launched crayfish brands, such as new spicy dishes, spicy temptation.
Even Zhou Heiya and Haidilao joined the crayfish army.
On May 5th this year, Zhou Heiya launched its own brand of crayfish-"Juyi Shrimp" at the new product launch conference in Wuhan, and announced its entry into the crayfish market.
On the other hand, the first investment project of Haidilao Department also threw an olive branch to the pirate shrimp rice that entered the fast food market with crayfish rice as the breakthrough point, and announced that it had won nearly 10 million strategic investments from Beijing Youdingyou Catering Co., Ltd. with Haidilao background.
At present, there are three main business models of crayfish in the market: one is the traditional food stall model, and the other is the main dishes of brand catering enterprises, such as Huajiayuan, Meizhou Dongpo, spicy temptation and so on. The third is internet catering, that is, the combination of online and offline, mainly lobster rice takeaway.
Among them, the third take-away mode has the most potential. The data shows that spicy food accounts for 40% in the internet catering market, of which crayfish accounts for 4%.