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Introduction of Colorful Rainbow Brand
Colorful Technology Development Co., Ltd. is a well-known DIY jewelry brand in China. His previous life experience and information company was established in 1995. As an agent sales company, IT is committed to the value-added business of IT channels. At the beginning of its establishment, it sold brand-name products of servers, complete machines and accessories in Taiwan Province Province and the United States: from 1996 to 1999, it cooperated with Taiwan Province Gigabyte Technology and became the main board of Gigabyte. In February 2000, we signed a contract with Quanta Computer, one of the IT manufacturers with the strongest comprehensive strength in Taiwan Province Province, and became the exclusive distributor of Quanta computer products in Chinese mainland. 200 1, 1 1, signed a contract with Ivy Technology and became the general agent of Ivy's main board in Chinese mainland. In the process of cooperation for many years, the good cooperation practice of complementary resources with upstream partners and open and sincere interactive information communication have brought win-win results for cooperation.

But colorful is not satisfied with being a brand. 1February, 1999, "Colorful" came into being. With the brand positioning of "Game Graphics Expert", it devoted itself to R&D, design, production and sales of professional graphics cards. Now it has become a leader in the graphics card industry, gained wide market recognition and won many awards. In February 2002, Multicolor brand expanded its motherboard product line. In 2003, we re-launched the second brand-Xingu, and began to devote ourselves to the field of power supply and chassis with the product concept of "New Valley of Science and Technology, New Valley of Real Standards". In 2007, the new valley brand extended its mouse and keyboard products; Since 2008, the company has successfully launched iGame series custom graphics cards, becoming the representative of custom graphics cards in the market; In 2009, it began to enter the field of netbooks and launched "colorful" netbooks; 20 10 colorful launched C series and CK series portable HIFI players in the field of portable digital; At the end of 20 1 1, iGame tested the top customized graphics card ... The concentration and richness of product lines continuously injected more vitality into the brand connotation, and the accumulation of technical force gradually sublimated the brand value from "manufacturing" to "creation".

Years of accumulated scientific and technological strength and innovative skills have enabled Colorful Group (CFG) to actively and continuously innovate in product R&D and design, and create products and technologies that attract the attention of the industry. IGame, Xstorm series graphics cards and battle flag motherboards have been highly recognized by high-end users around the world for their unique design functions and reliable quality, and won more than 500 awards in the field of global media and industrial design. Thanks to strict product design standards, Colorful Group (CFG) has won many international and domestic awards such as Kapok Award and Red Star Award for its innovative design. 20 1 1 in April, colorful group (CFG) was awarded as a famous brand in Shenzhen by the government of Shenzhen, China.

A complete international marketing platform is the foundation for colorful group (CFG) products to serve global customers. In terms of foreign resource cooperation, it has gathered the resource advantages of industrial giants such as AMD, Intel and nVIDIA and become an important partner of partners in China; In terms of business development, eight marketing platforms centering on Shenzhen and radiating across the country ensure that the products of Colorful Group can be sold to every province, city and township in Chinese mainland. In order to meet the needs of international customers, Colorful Group (CFG) established Korean marketing center and German marketing center in 2009 and 20 10 respectively, and gained recognition and cooperation from international customers through international exhibitions such as COMPUTEX and CeBIT. With the increasing popularity of Internet consumption, well-known e-commerce brands such as JD.COM Mall, Tmall, Taobao, Yixun and Dangdang have successively established core cooperative relations with Colorful Group (CFG). It is also an important marketing platform strategy of Colorful Group (CFG) to build a chain brand of physical stores with high integration of business flow, logistics and information flow. Starting from 20 1 1, the nationwide franchise chain system-513c stores was laid out, with nearly 500 stores nationwide. Through the 5 13C chain store system, end users can directly and appropriately.

In this process, Colorful Group (CFG) has accumulated valuable experience in resource integration platform, laying a good foundation for the operation of capital platform.

With the accumulation of industry and strength for nearly 20 years, and the increasingly mature and open mutual investment environment between the two sides of the Taiwan Straits and Taiwan Province Province, in order to realize the leap-forward growth of the overall business, on March 7th, 20th12nd, Colorful Group (CFG) and Taiwan Province Chengqi Technology (stock code TWSE:2425) formed a platform strategic system to realize complementary resource advantages, integrate operation modes and actively invest in industries with long-term development potential.

Colorful Group (CFG) actively fulfills its corporate citizenship responsibility and gives back to the society in various ways based on the principle of coming from the society and giving back to the society. Colorful Group (CFG) actively participates in daily donation programs, such as Guangdong Heyuan Peace Aid, Caring for Street Children in Rescue Station, Sun Village in Beijing Children's Support Base, and donation for the reconstruction of Hope Primary School in Wenchuan, Sichuan in 2008. At the end of 20 12, the grand public welfare fund dedicated to social public welfare projects and charities was formally established, which indicated that colorful group (CFG) would fulfill its corporate citizenship responsibilities in a normal and systematic way.

In team building, Colorful Group (CFG) advocates the spirit of * * * * to enhance the value of employees, create development space and improve the quality of work and life. After years of tempering and accumulation, we have established a team of learning talents with excellent moral character, exquisite technology and excellent business. The team has nearly 1,000 employees and is committed to practicing "Look at 3,000, both inside and outside; The corporate tenet of "continuous growth, wonderful you and me" explains the corporate culture of "dreaming of learning, striving for growth and sharing happiness" with practical actions.

Nowadays, colorful graphics cards have become one of the famous graphics card brands in the market. In February 2002, Multicolor brand launched the motherboard product line again, and in 2003, it launched the flash disk product line for mobile storage. The new product line has injected new and greater vitality into the colorful brand connotation. The company's partners extend overseas, including the handshake of upstream manufacturers ATI, Intel, nVIDIA and VIA in product and technical cooperation, and the signing of orders for foreign sales customers. Colorful technology is moving towards an international enterprise.