Public welfare days are relatively common in European and American countries. "Red Nose Day" in the UK is held in March of odd-numbered years. People from all walks of life will put on red noses and perform funny comedy performances to raise funds for the poor in a relaxed and funny way. 60% of the donations will be used to help For the poor in Africa, 40% is used to help disadvantaged groups in the UK. Comedian Mr. Bean and theoretical physicist Stephen Hawking have all appeared to help. In the United States, the Tuesday after the Christmas consumption carnival is National Giving Day, in which many well-known companies and NGOs participate.
The "99 Charity Day" was launched by Tencent Charity. Tencent Charity stated that it hopes to use the advantages of Tencent's own products and platforms, as well as the strength of many partners, to connect recipients, donors, Public welfare organizations and projects, well-known enterprises, celebrities and hundreds of millions of users, through mobile payment, social scenes and interesting interactions, arouse the enthusiasm of all sectors of society to care and participate in public welfare, creating a super public welfare day with universal participation.
On September 9, 2015, China will usher in the first national public welfare day in history - 99 Public Welfare Day. If you donate one yuan, Tencent will match the donation. This activity is a public welfare activity jointly launched by Tencent Charity and dozens of well-known companies around the world, hundreds of NGO organizations, and China's top creative agencies. The theme of this charity day is "Love Together". It aims to use innovative means such as social solicitation and easy interaction to mobilize hundreds of millions of netizens who love charity across the country to make mobile Internet donations. It is expected to have the widest coverage in the country. , the mobile Internet charity action with the largest number of participants.
The first 99 Charity Day will invite many public welfare projects at home and abroad, involving environmental protection, rescue, care and other public welfare categories, such as "Free Lunch", "The Starting Point of 6 Square Meters of Forest", "Rural Happy Sports" Lesson" etc. In addition, dozens of world-renowned brands have joined the "99 Charity Day" campaign, including KFC, Gome, Unilever, SF Express, Youfaner, JD.com, Coca-Cola, etc. These well-known brands will also use their strong Marketing channels (online and offline) support "99 Charity Day". According to reports, 17 public welfare project creative activities planned by 17 of the world's top creative agencies will be launched on the day of the event, which will arouse ordinary people's enthusiasm for participating in public welfare in a refreshing form.
Public welfare organizations have been criticized by all walks of life for a long time due to lack of information, inefficient operation and lack of effective transparency mechanisms. With the advent of the Internet era, this problem has been solved to a certain extent. First, through online display and electronic payment, the release of public welfare projects and fund raising have become simple and convenient; second, public welfare organizations can publish their accounts in a timely manner, and the degree of openness and transparency has improved. promote. During the 99 Charity Day, more public welfare organizations will take the center stage and become the main force in advocating public welfare for everyone. Tencent will open the relationship chain, social ability, and payment ability as the most original tools to partners. On this day, public foundations, grassroots organizations, project sponsors, and donors are the real protagonists, and everyone works together to build the network A thriving ecosystem of charity donation platforms.