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How to do PR and financing for start-ups?

1 venture capital institutions

venture capital is a common way for start-ups to obtain funds. The procedures for obtaining venture capital are cumbersome. Entrepreneurs need to submit business plans and prove that the enterprise has a stable management structure. Most venture capital institutions will ask for shares in start-ups, which means they want to own shares in your company in exchange for providing seed funds. However, venture capital can fully provide the funds needed by enterprises and ensure that entrepreneurs can successfully realize their entrepreneurial ideas.

2 Borrow money from people around you

Entrepreneurs' families will be willing to lend money to entrepreneurs, thus providing the funds needed to start a business. However, make sure to treat your family like other investors. Don't think that they don't want to get their money back just because they are family members. In fact, it is even worse to borrow money from one's own family than not to return it.

3 bank loans

Entrepreneurs can try to get financing from local banks at any time. This method will be more effective if the entrepreneur's enterprise has a loan repayment record. In addition, entrepreneurs can also solve their business expenses by obtaining personal loans. However, if you fail to repay the loan, doing so may have a negative impact on your credit. The following are some tips to increase the chances of obtaining loans:

- changing a start-up enterprise into a company system

- establishing a credit record by applying for a small loan

- using a mortgage to ensure obtaining a loan

4 Co-founders

In the previous entrepreneurial model, the founders went it alone, took advantage of resources and opportunities, and made the first step to achieve success, but with the emergence of a new economic model and human capital, start-ups emerged. As the first fund of a start-up, it should come from the co-founders of the start-up project. Of course, it is also a way of capital contribution in the form of technology and salary, but in the process of maintaining the basic market operation of the enterprise, each founder should vote for real money. At present, many (newly-established) enterprises have set up option pool and equity incentives, and set up limited partnerships to gather employees' funds (pay attention to the red line of policies), thus creating a platform for the integration of interests and undertakings.

5 angel investors

angel investment is a good choice for start-up financing, which usually has few additional conditions. The investment goal of these investors is that start-ups can succeed. However, angel investors will not pay out their money in vain. As an investment condition, they may want to join the company's board of directors. Most people also want to see the business plan, and this plan should make them excited about the entrepreneur's career. For example, an angel investor may be interested in human immigration into space. Therefore, entrepreneurs should explain how the new products of enterprises can make this goal possible.

6 seeking government policy help

the policies that the state is vigorously supporting and supporting have gradually landed in various places, especially the strong support for early innovation and entrepreneurship and the strong support for traditional enterprises to transform enterprises. From the streamlining of company registration process and fees, tax subsidies, subsidies for senior talents, high-tech awards and support, support for school-enterprise cooperation, and support for the transformation of scientific research achievements, there are different degrees of real money awards, subsidies and policy support, while some pioneering high-tech zone management committees have more drastic support in this field.

7 Finding a suitable business incubation platform

The business incubation platform aims at incubating high-tech achievements, high-tech enterprises and start-up enterprises, so as to promote cooperation and exchanges and make enterprises "bigger". Can provide general services such as venues and business facilities, business agency services and management consulting services such as formulating strategies, management systems, human resources management systems, market analysis and professional knowledge training when the enterprise is struggling in the initial stage, and assist in obtaining government funds, applying for secured loans, directly investing in enterprises, and combining with venture capital.

8 crowdfunding model

As one of the hot spots in the field of Internet finance, the current Internet crowdfunding platform has developed rapidly, and various forms of crowdfunding platforms such as creative realization, product listing, store expansion or equity financing have emerged. The original development mode of traditional industries, such as putting into production and building factories, recruiting people, attracting investment, distributing goods and after-sales, has been completely leveled in today's new economic wave. Customer customization, participation in design, crowd-creation, crowdsourcing and crowdfunding have become the business and development models of new ventures, and new ventures have more channels and platforms to realize their corporate dreams. Of course, many crowdfunding platforms also have a series of problems in the process of boosting the growth of enterprises. After all, there is no professional organization's full adjustment and investment management strength, and the risk awareness of investment groups is also uneven. If enterprises choose equity crowdfunding and other methods, they should also consider the optimization of equity structure and the withdrawal of old shareholders in the subsequent financing process to reduce the normative costs and risks in the listing process.