Ten years to pay 464 million
Since it started its business in 2004, MetLife has paid RMB 464 million to customers in China in ten years. At the same time, great progress has been made. By 20 13, the company's total premium ranks in the top three joint ventures/foreign companies. All channels of the company have achieved positive growth year-on-year, among which the growth rate of consulting marketing, direct selling and group insurance channels is higher than the average level of foreign insurance companies.
On the occasion of 10 anniversary, MetLife promises its customers "to provide high-quality insurance solutions". The company has set up a special team to make a telephone call back as soon as the customer signs the policy, reconfirm and explain the benefits of the policy with the customer, and check the previous sales situation.
At the same time, "Let customers deal with the company easily" is another promise of the company. The company opened the WeChat service number to provide customers with the policy inquiry function. IMAP launched by consultant marketing channel has realized the functions of electronic signature and online payment.
In addition, the company also promises to be "customer-oriented and attach importance to the relationship with customers" and provide personalized value-added services to customers through the establishment of "Zunyue Club", such as SOS global emergency rescue service.
Actively innovating online services is unique.
All along, through active customer communication, MetLife has always paid attention to the professionalism and affinity of customer service. Since entering China, MetLife has been trying to explore and innovate communication methods while consolidating its existing service advantages. Since 20 13, MetLife has been committed to digital services.
First of all, MetLife's online website I-Care allows customers to do self-service such as online insurance, online underwriting, premium payment and policy inquiry.
Secondly, MetLife also vigorously expands online marketing channels, and works closely with many professional brokerage agencies to provide more efficient, safer, more convenient and more economical insurance products for online customers. MetLife officially entered Taobao Insurance Platform and launched a number of insurance products simultaneously.
Third, the "micro-customer service" service launched by MetLife's official WeChat platform has the online self-service function of life insurance policyholders, providing customers with another convenient service channel.
Fourth, "Love Unlimited" is the symbol of MetLife's digital innovation service, which is a smart phone application with online storage and sharing functions. "Infinite love" allows customers to share the beauty and love in life more freely: a captured photo, a video or an important moment, a file, etc. You can "lock" in "infinite love" in advance and share it with the designated person at a certain moment.
The essence of insurance
Insurance comes from pooling everyone's strength to help those in need. The essence of insurance is trust, responsibility and care. Love and care are the essence of insurance. MetLife is not only a provider of insurance services, but also a practitioner and disseminator of love and care. As a century-old brand, Metropolitan Group, the foreign shareholder of MetLife, has been committed to providing professional and reliable insurance plan protection for customers and society and making continuous efforts to create a safe and healthy world. On the occasion of celebrating the 10th anniversary of MetLife, MetLife has also shown a new starting point and a new height in the journey of corporate social responsibility.
Starting from 20 14, there will be one day as "MetLife Volunteer Day" every year. By then, employees of MetLife in 24 cities will use their volunteer activities to volunteer for dozens of schools, orphanages, community centers and charities across the country, to convey warmth with actions and spread care with love.
At the same time, a long-term public welfare project of MetLife will be launched nationwide. This project, named "One Yuan, One Policy", will not only continue to use the money raised to help poor school children, but also encourage and create opportunities for employees and customers to participate in public welfare, thus strengthening the concern of the whole society for public welfare and passing on the century-old care of the American Metropolitan Group from generation to generation. MetLife Foundation will also increase the promotion of financial inclusion projects in China this year, and use its expertise to help low-income communities and families improve their financial knowledge and access to financial services, thus helping people improve their lives.
Choice tip: From the above, we know that Metropolis has been making continuous progress in the past ten years. At the same time, MetLife said that in the future, it will focus on customers, devote itself to product and service innovation, and become an industry leader in providing life, health and accident insurance services in China.