The annual "Double Eleven" activity has ended, and the total turnover during this year's promotion period is close to 500 billion. The concept of 500 billion yuan is equivalent to 7 1 65438+27 million dollars at the current exchange rate of 7.0 1 USD. Ranked 74th in the national GDP ranking in 20 18, equivalent to the total GDP of Myanmar in 20 18. The "20 19 applet" report released by wechat recently pointed out that the number of applets in other retail channels, including convenience stores, supermarkets, fresh fruits and vegetables, has nearly doubled from 1 1 to 1.

The data of offline retail stores has become the focus of this report. For example, the data of Meng Jie Group shows that its sales during the Double Eleven period increased by more than 10% compared with last year. Take Xiangfu Road Store in Changsha as an example. Double 1 1 activity single store reached nearly 60,000 people. As of 13, there were 800 people in the store, of which the conversion rate was 43%.

Convenience store representatives also promoted a substantial increase in the number of visitors, and the number of transactions increased by 180% compared with the same period of last year. In addition, retail enterprises such as Sephora, Li Ning, Yinger Mall and famous products have also achieved considerable benefits in different degrees. Speaking of dual 1 1, I think everyone will turn on their mobile phones and open e-commerce applications. There is even a saying in the market that e-commerce platforms rely on shopping festivals such as double 1 1 to conquer offline.

Actually, it's not. In the retail industry, online and offline have become an inseparable whole. On the same day, Liu Hui, chief data manager of JD.COM Big Data Research Institute, quoted several sets of data to explain that Shuang 1 1 was "a long-awaited consumption upgrade". Is there an online or offline consumption upgrade? The answer is obviously not. Liu Hui, for example, said that many consumers had already added expensive items such as household appliances, tablet computers and mobile phones to their shopping carts as early as May this year, and were waiting for the price of 1 1 to be appropriate. Combined with real life experience, this phenomenon is also very common offline.

Physical retail has experienced the painful period of e-commerce impact and returned to the right track through continuous self-adjustment. Some insiders said that in recent years, the trend of resurgence of offline shopping malls and commercial pedestrian streets is obvious. In view of this, I hope the public can understand that the Double Eleven has reached 1 1 year, that is, online carnival and offline play.