Since yesterday afternoon, an internal document entitled "Resolution on Business Management of Smart Auto Parts" has been circulated in the heartfelt community of Huawei's internal website.
The third of the three important decisions wrote impressively, "whoever makes suggestions to build a car in the future and interferes with the company can leave his post and find another job." This document was signed by Ren Zheng Fei.
For a time, countless netizens both admired and were surprised by Ren's solemn statement. They admire Huawei's determination to adhere to the deep-rooted technology, and are also surprised that Ren is so stunned that he does not hesitate to rumor for the sake of strengthening the army.
So, what makes Ren so angry? Is Huawei really destined to become a technology supplier in the automotive field after sternly reiterating that it will not build a car?
Nothing comes in the wind, something happens?
This circulated document is essentially an EMT document, and EMT refers to the management team (Executive? Management? Team), Huawei's EMT was established in 2004, consisting of chairman, president and six vice presidents in charge of different fields. Huawei EMT constitutes a democratic organization for group decision-making and has the highest decision-making power in Huawei.
Before Huawei EMT Resolution 2020007 was circulated, a WeChat chat record named "Automobile Fund Roadshow Huawei Automobile Shorthand" was circulated in several WeChat groups on June 25th, 165438.
The chat record says the latest situation: the car has been built and will be listed at the end of next year. Unlike mobile phones, traditional cars have a huge chain of vested interests. SAIC FAW is the eldest son of China, and hundreds of thousands of people are employed. Huawei's position in China is Bosch, and Changan is a hatchet man. We will cooperate in the future. Changan's new models are all Huawei's except for the shell hub battery (Ningde) seats. In order to avoid becoming the target of public criticism, I put on Changan's new brand skin. During the three-year protection period, Changan is equal to Huawei.
The cooperation with Changan mentioned in this chat refers to the brand-new high-end smart car brand jointly built by Changan, Contemporary Ampere Technology Co., Ltd. and Huawei discussed by Dashijun. (For details, see the article: "Changan's late high-end brand has brought these two world-class helpers")
In the previous article, Dashijun also mentioned that "the joint efforts of head enterprises in the three major fields are not simple industrial chain cooperation". In this brand-new relationship, the status of contemporary Ampere Technology Co., Ltd. and Huawei is not a traditional supplier, and it is more likely to affect the development of the brand in decision-making.
The shorthand circulated in the group chat directly pointed out that all the seats except the shell wheel battery (Ningde) are Huawei's, and Huawei is covered with Chang 'an's skin to avoid becoming the target of public criticism. In other words, in the new brand jointly created, Huawei has mastered the core technologies such as power, chassis, gearbox and car system.
However, at the 20 19 Shanghai Auto Show, Xu Zhijun, the rotating chairman of Huawei, made it clear that Huawei does not build cars, but focuses on ICT technology to help car companies build good cars.
This piece of shorthand that I don't know where it came from is undoubtedly a blow to Huawei, or a rumor.
Is it a slap in the face or a rumor?
In the circulated EMT document, it is pointed out that as early as the resolution of the Standing Committee of Huawei's Board of Directors, 20 18 139 "Resolution on Strategies to Deal with Macro Risks" clearly defined the policy of "Huawei does not build cars, focuses on ICT technology and helps car companies build good cars".
Since then, many Huawei executives have repeatedly stated in public that Huawei does not build complete vehicles.
Judging from the information released by the media at present, Huawei's current major actions in the automotive field include establishing a "5G car ecosystem" with dozens of car companies and issuing a number of patents involving autonomous driving and electric vehicle drive circuits.
Regarding the focus on ICT technology, Huawei is making steady progress with the naked eye, but if we really want to say that Huawei has mastered the three major technologies and put them into action, there is no clear evidence to prove it.
In addition, the release date of this circulated EMT document is written on June 26th, 2020, 10. In other words, a month ago, some introductions touched Ren to make a solemn statement. Just because there were new rumors in today's group chat, Huawei released this document again to set the record straight.
Moreover, in this decision to reiterate not to build a car, Ren Zheng Fei not only made it clear that he would sweep away the dissidents who shook the morale of the army, but also further revealed the personnel adjustment of ICT-related businesses.
These include:
Smart car solution BU(IAS? The business jurisdiction of BU) was changed from ICT Business Management Committee to Consumer Business Management Committee, and Wang Tao (President of Huawei Smart Car Solution BU) was appointed as a member of the Consumer Business Management Committee.
Reconstruct consumer BG? IRB is an intelligent terminal and a smart car component IRB, which changes the investment decision and portfolio management of smart car component business from ICT? IRB is adjusted to intelligent terminal and intelligent automobile parts IRB. Yu Chengdong (CEO of Huawei's consumer business) was appointed as the director of IRB for smart terminals and smart auto parts.
In Huawei's ICT business organization structure, there were originally three BG and two BUs. They are operator BG, enterprise BG and consumer BG. And then what? Clouds and clouds AI? BU (cloud service), smart car solution BU.
At the beginning of this year, Ren personally signed the company document, Yun&; AI rose to Huawei's fourth largest BG, and Hou Jinlong was the cloud &; AI? President BG. Since then, BU, a smart car solution led by Wang Jun, has become Huawei's only BU department.
Huawei's latest organizational chart before adjustment (Note: BU is a business unit? Unit and BG are business groups? Group, IRB is an investment review Committee investment? Review? Plate)
This time, the smart car solution BU(IAS? The business jurisdiction of BU) was changed from ICT business management committee to consumer business management committee, which undoubtedly made Yu Chengdong personally take the lead, further enhanced the core position of BU, a smart car solution, in ICT business, and also indicated Huawei's key direction in the field of automotive technology in the future.
No cell phone, no TV, no car?
At present, it can be seen that the clue of Huawei's car-making is really not obvious, and if the document is true, Ren's stern statement is undoubtedly that the whole Huawei has stopped in front of the car door.
But can't you really see the car made by Huawei? You can't jump to conclusions
In 2002, Zhang Lihua, a former Huawei employee, was arranged to prepare a mobile phone project and report to Ren. At the meeting, Zhang Lihua told Ren that Huawei's 3G devices can only be sold once, but consumers will change several 3G phones every year. There are hundreds of millions of mobile phone consumers in China. Huawei should set up 3G mobile phones as soon as possible! Otherwise, huge market opportunities will be lost.
However, due to the previous failure in cordless telephone products, Ren was not interested in terminal products such as mobile phones for a long time, so he patted the table and said angrily, it has long been concluded that Huawei does not make mobile phones, who is talking nonsense! Anyone who talks nonsense again will be laid off!
Fortunately, Chen Lifang stood up at that time. She pointed out that although it will be difficult for Huawei to do mobile phone business, it is definitely a matter of high investment and high return. Because the speed of mobile phone upgrading is very fast, and the mobile phone business can face consumers all over the world, this market is absolutely unlimited and will become more and more prosperous in the future.
Secondly, in the face of problems, the best way is to solve them actively, not to escape. Isn't human progress produced in the process of solving problems again and again?
It was her words that moved Ren, who was furious, that contributed to the vigorous development of Huawei's mobile terminal business.
In addition, from 20 18, news of Huawei's entry into the TV industry came out one after another. However, Huawei replied: "We don't do traditional TV."
Later, Yu Chengdong said again at the 20 19 Huawei HILINK Ecological Conference held in Shanghai, "We don't make TV sets, and traditional household appliances will never do it. We make 4K HDTV chips, and we will also make some home appliances with screens with our partners. "
As a result, Huawei launched a "smart screen" and emphasized that "smart screen" is not a smart TV, but a product that is smarter than smart TV.
In the matter of making a mobile phone, this is also Ren's personal statement. Finally, you can judge the situation and follow the trend; Take TV as an example. Huawei just said it wouldn't make traditional TV, so it made a more advanced intelligent product. Some people say that this is just a TV with a new name, but it still occupies the TV market.
So back to building a car, first of all, focus on ICT technology. Huawei is indeed doing it in a down-to-earth manner, but it cannot completely rule out the possibility of building a complete vehicle.
Or cars will further shift from industrial products to technological products in the future, or there will be people who are bolder than Chen Lifang and are not afraid of being removed from their posts in the future.
In short, Huawei is not centralized, and Ren is not absolutely correct.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.