Lu, a senior financial expert in Taiwan Province, graduated from the Department of Sociology of Taiwan Province University and the Press Office of Chengda University. He used to be the deputy editor-in-chief of Smart Rich Monthly, the deputy editor-in-chief of the publishing department of Today Weekly and the editorial director of Evening News, and now he founded Love Culture Enterprise Company.

Chinese name: Lu

Nationality: China.

Date of birth: 1970

Occupation: Senior financial expert in Taiwan Province Province.

Graduate institutions: Department of Sociology, National Taiwan Province University, and National Chengda Institute of Journalism.

Main achievements: founded Love Culture Company.

Representative works: "You can become rich if you can say" no ""Will the first place at National Taiwan University be popular? -the wisdom of turning over. "

Gender: Female

Growing experience

Born in 1970, taro and sweet potato, according to parents, knew the value of money from an early age. When he got lucky money as a child, he would secretly hide it to prevent adults from "intercepting halfway." Because of the hard work of loving my mother, I have been doing odd jobs to help make a living every winter and summer vacation since I graduated from junior high school. Until the graduate school, I have been doing more than ten kinds of jobs, selling newspapers, salesgirls in department stores, selling red wine, selling Spring Festival couplets, questionnaires, teachers in talent classes and so on. Know that it is not easy to make money.

After graduating from the Department of Sociology of National Taiwan University and Chengda Information Office, I entered the service of United Daily News and worked as a sports reporter for two years. Because I have always had a high enthusiasm for the financial field, I moved to this weekly magazine to focus on the technology industry. Later, due to fate, he served as the deputy editor-in-chief of Wanbao Weekly and Smart Wisdom Monthly. Now I have established Lok Fu Culture Enterprise Co., Ltd.

During my ten years as a journalist, I have interviewed at least 200 directors of listed companies and OTC companies, including countless fund managers and traders such as Shi, founder of Acer Group, Li Yao, chairman of Acer Group, and Gao Qingyuan, former president of Uni-President Group. In recent years, it has been widely invited by major radio and television media to share their unique experience in investment and financial management, helping ordinary people to learn financial management easily.

Value mission

In my mind, the only mission of financial journalists is to be "responsible to readers". Therefore, I don't flatter business owners, and I don't deliberately exaggerate the company's prospects. I just hope that investors can see the development potential of a company and individual industries and the hidden worries that may be faced in the future through true and sincere reports.

Investment is always risky. I hope that after reading my report, investors will think deeply about whether such bullish (or bearish) news has been reflected in the stock price, or it will take some time to ferment before making an investment decision.

Main work

"Only by saying' no' can you become rich. Central Compilation Press 20 10.4.

"National Taiwan University first place will also be fired? -The Wisdom of Turning Over "Local Records Publishing House, September 30, 2009.

Social assessment

Yan Li is a rigorous and principled senior media reporter. She has interviewed countless CEO bosses, as well as well-known fund managers and investment experts. When the market is full of specious financial theories, it is refreshing to see Yan Li's book.

-Zhu Chengzhi, president of Wanbao Weekly, the authoritative financial weekly in Taiwan Province.

In this book, Yan Li divides people into "Y-type people" and "N-type people" according to whether they can say "no" to inappropriate investment, financial management and consumption. Compared with the "M-type society" proposed by Kenichi Ohmae, the middle class disappears, most people are in the lower middle class, and a few people are at the top of the wealth pyramid. If you don't want to be a new poor class, "Y-type people" should really think about how to avoid sinking downward and prevent money from slipping away from their hands.

—— Lin Qifen, president of Smart Smart Wealth Monthly, the best-selling financial magazine in Taiwan Province Province.

Yan Li has always been a professional media person and a frequent visitor to my program. I like her because she is very thrifty and diligent. She doesn't have many "myths" and "legends", but she has a set of lifestyle and investment methods that can make her rich. I am glad that she can publish a book to share with readers, and I hope everyone can do it!

—— Xia Yunfen, the famous financial queen of Taiwan Province Province and the host of "Contemporary Financial King" on the extraordinary news station.

Most financial books are based on the environment itself to teach investors the direction they should take, but few authors are people-oriented and tell investors what to do. This is what I am glad to read in Yan Li's new book.

—— Liu Zongsheng, general manager of Bora Investment Trust, the largest ETF issuer in Taiwan Province Province.