It may still be difficult to make a profit in a short time, because the loss is still a bit too serious for Ruixing. Under such circumstances, more adjustments are needed in a short time to make profits in the next few years. I think according to this statement, some internal marketing rectification is still needed to fill the gap quickly.

14 On the evening of August, Luckin Coffee released the unaudited financial performance report for the second quarter ended June 30, 20 19, which was the first financial report released by Luckin Coffee after its listing in the US stock market. Among the total revenue of products, the net revenue of newly made drinks was 659.2 million yuan, accounting for 72.5% of the total revenue, compared with/kloc-0.05 million yuan in the same period last year, accounting for 82.7% of the total revenue; The net revenue of other products was 265.438+0.08 million yuan (US$ 30.7 million), accounting for 23.2% of the total revenue, compared with 8.4 million yuan in the same period last year, accounting for 7.0% of the total revenue.

Affected by the unfavorable performance of the first financial report after listing, Luckin Coffee plunged in the US stock market in the early morning of August 15, with a drop of more than 17%. At the close, Luckin Coffee fell 16.74% to close at $20.44, with a loss of market value of 7 billion yuan. It is worth mentioning that just one week before the announcement of this loss-expanding financial report, Luckin Coffee was supported by the good news that an institution increased its holdings. Point72, a well-known hedge fund, increased its holdings of Ruixing shares by more than 6,543,806 shares. Point72 Asset Management Company is a family fund management company with a management scale of $654.38+065.438+0 billion. This made Luckin Coffee rise strongly for two consecutive days on August 8th and 9th, with a cumulative increase of 12%.

Therefore, under the current circumstances, Ruixing's prospects are particularly good, but it is still a long way from profitability. However, if this momentum continues, it will still be profitable at the company level in the next two years.