1. transparent communication: communicate frankly with customers and explain the challenges and unfavorable factors that the fund is currently facing. Tell clients about the risks and expected returns of the fund and help them understand the possible risks of investment.
2. Personalized advice: Provide personalized advice according to the customer's risk tolerance and investment objectives. If the customer's risk tolerance is high, you can consider recommending some funds with great potential, but you need to clearly inform the risks. If the customer's risk tolerance is low, it can be suggested to choose a relatively stable fund.
3. Long-term view: remind customers that investment funds should hold a long-term view, and short-term market fluctuations do not represent the overall performance of the fund. Emphasize the long-term potential and investment strategy of the fund.
4. Diversified investment: customers are advised to diversify their investments and risks. Don't concentrate all your investments in one fund. Consider allocating other types of assets, such as stocks, bonds and real estate.
5. Provide other options: If the fund with bad market is not suitable for customers, you can provide other more suitable investment options, such as other fund products and wealth management products.