In view of the excellent characteristics of the company's brand itself, China Life is looking for a corporate image spokesperson. In addition to hoping that the spokesperson will make continuous progress in his own career, he will become an image ambassador who is enthusiastic about social welfare undertakings, thus conforming to the good corporate citizenship image of China Life. And finally signed a contract with Yao Ming, precisely because Yao Ming not only pursues higher achievements in sports, but also always pays attention to and participates in social charity. Its positive, healthy, public-spirited and friendly image fits well with the corporate brand characteristics of China Life.
Further reading: How to buy insurance, which is better, and teach you how to avoid these "pits" of insurance.