question 1: what is creative planning? Basically, there are too many things to learn, such as marketing major, psychology, finance and politics, which are all-powerful, and require extensive coverage.

Question 2: What is creative design? Creative design,

, is another way of expressing the simplest things or ideas. Creative design includes industrial design, architectural design, packaging design, graphic design, clothing design, personal creative special zone and so on.

besides the factors of "primary design" and "secondary design", design also needs to incorporate "unique design concept-creativity".

1. Primary design

Generally, the scope division is based on whether the graphic tripod is expressed or not, and whether it is "figurative" as the guiding goal. Logo design is just like painting to truly express graphics.

Second, the secondary design

In the design process, on the basis of the "primary design", the unimportant parts of the graphics will be further simplified, and the main parts will be refined, so that the graphics are more suitable for memorization in the commercial communication process and easy to realize in the production process.

question 3: what is the specific content of creative planning? The creative case of the activity requires simplicity and clarity, and does not need much content, but the creativity of the activity should be displayed. Generally speaking, there will be 2~3 ideas to choose from in an activity creative case.

if you are making a proposal for a customer, I suggest you make a simple ranking of your ideas first? For example, you now have three ideas, which are divided into good, better and average according to your satisfaction. So how should you sort them when doing creative cases? The suggested sorting methods are better, better and average.

The framework of the creative case is relatively simple, generally speaking, it is divided into two parts, the source of creativity (introduction) and the basic content of the activity. Just make it clear at two points.

creative source: the inspiration of the activity, which is better if it can be combined with the current hot spots. When making PPT, it is best to be able to illustrate it with pictures, which is more acceptable from the sense.

basic content of the activity: clearly explain the theme, time, platform and how to do it.

Question 4: What is the creative planning of activities? At ordinary times, Healthy Baby always plans and organizes some children's activities of a public nature. You may get inspiration by looking at the activity flow on their website. jkbaby/show/4/index.aspx you can go in here and return to the activity page. You can go in and look at many activities and summarize their planning schemes, which should be inspiring. In addition, there is a special public welfare activity: China Hope Tree Children's Relief Fund was established on December 21st, 29, which is a special Public Offering of Fund established under the support and management of China Social Relief Foundation. The purpose is to improve and optimize the living and development environment of children in poverty-stricken areas, improve the comprehensive quality and ability of children in poverty-stricken areas, and contribute to the development of children in poverty-stricken areas. Since the establishment of "China Hope Tree Special Fund for Children's Relief", it has donated school supplies and toys to many children's welfare homes in Beijing, and actively raised funds for children in poverty-stricken areas. It was decided by the Council of China Social Assistance Foundation that the launching ceremony of China Social Assistance Foundation Hope Tree Special Fund for Children's Relief will be held at Diaoyutai State Guesthouse on November 27th, 21. The launching ceremony is divided into two parts: fund launching and charity commendation auction. We look forward to more caring enterprises to join this activity and light up the future of children in poverty-stricken areas with love! I hope these activities can help you.

question 5: what is the difference between planning, planning, planning and creativity? Planning, consulting and planning are actually a concept, all of which refer to planning. The Japanese call it planning, the Americans call it consulting, and China calls it planning. But customarily, some people separate enterprise from planning, but they have formed different concepts. Planning is mainly aimed at enterprises, such as management planning, business planning, marketing planning, publicity planning, human resources planning, advertising planning, public relations planning, etc. Planning is all-encompassing, including all the contents of planning, as well as performances planning, military planning, political planning, etc., and the scope of planning may be wider. In fact, some planning companies now only plan one aspect of business, or are only good at one aspect. Well-known planner Kong annoys me that planning is a conspiracy \ planning is an open plan. Planning can use any means as long as it can achieve its goal, for example, in order to attract media attention, it is necessary to use positive publicity strategies, focusing on public relations and ci. Creativity is a unique idea of activities in the planning process.

Question 6: What do you mean by creative planning and design management? Does design management mean "planning a plan about design management?" Follow-up: no! My friend, you can't explain this problem as the name suggests! Answer: Planning is also called "planning scheme" and "tactical plan". It refers to the process that people conceive, design and plan for decision-making and planning with the help of certain scientific methods and art in order to achieve a certain goal; If the two concepts of design and management are combined together and become design management, if we understand them from different angles, we will have many different literal meanings. We can manage the design and ask questions about the management: This answer is not bad, and there is a general analysis. Where did you find the answer? ! ! ! Answer: I am in charge. The teacher taught me to ask: Is this a difficult question? Everyone didn't get to the point and replied, well, I don't know about this. You didn't study design management. Why do you ask such a question?

question 7: the difference between advertising creativity and advertising planning depends on whether it is in a big company or a small company. The division of labor of small companies is not so clear. Planning and creativity are together, that is, planning an advertisement, and a copy must be made from conception to the whole process. Planning includes pre-market investigation, understanding of corporate cultural background, advertising conception to implementation, expected evaluation of effect, and subsequent market, etc. It is a complete set of activities. In large companies, the division of labor is detailed. Planning is carried out by a team, and the person in charge of creativity is one of the links.

The prospect is good, but every industry needs high-end talents.

Question 8: What is an independent creative person or an independent planner? As the name implies, it is to plan individual businesses and create independently, without relying on teams and a series of high-tech AIDS, and most of them are personal ideas. My humble opinion, so do I ~ Hehe

Question 9: How to do a good job in planning creativity? First, smart thinking "creativity" is not only the soul of activities, but also an element of social development and progress. With a good idea, activities will get twice the result with half the effort. Similarly, the activities we carry out can be accepted and recognized by teachers and students, and it is even more inseparable from reasonable arrangement, careful design and ingenious conception. Therefore, establishing a clear, reasonable, pioneering and innovative thinking track is the basis for running a good activity. The main difference between the advantages and disadvantages of creative thinking lies in the different ways of thinking. Activities with "inspiration" often carry the breath of the times and strong vitality. Correct positioning of activities we need to do the following: 1. Correctly analyze the purpose and purpose of activities. All activities have their specific purposes, needs-the positioning of creative ideas. Only when our activities meet the needs of the majority of students, the activities will be lively and healthy. Therefore, the orientation of activities must first know who the activities are aimed at. What needs can they meet through activities or what kind of exercise and gains can they get? From then on, the significance and purpose of the activity are guaranteed, and it is possible to stimulate thinking to further think about how to prepare for the activity. 2. Innovation consciousness is a favorable weapon to break through the original mode of activities and further develop, especially the development of mass organizations has been more than ten years. On the basis of inheritance, many fine activities should also "keep pace with the times" and constantly enrich their connotation and cultural precipitation. Innovative thinking comes from flexible and open thinking, which requires event planners to study hard and expand their knowledge, so as to make their creative thinking ability always innovative; On the other hand, this kind of innovation also requires us to make use of all available means to make a detailed and comprehensive analysis, consolidation and research on the activities held in the past, that is, "taking history as a mirror and taking history as an opportunity", so as to generate creativity and formulate our own way of innovation, which is also an effective way to cultivate innovative consciousness. In addition, the sense of innovation can stimulate brand-new thinking and continue to create brand-new activities to make it a boutique of the community. Second, the professional quality of the ancients said that "there is specialization in the industry", and the same activity also needs "professional quality" from preparation to implementation. This kind of specialty can be commonly called the ability to plan activities. The skills we must master in organizing activities in the community are as follows: 1. Careful thinking and commanding the overall situation is a popular saying in the modern workplace that "details determine success or failure", which is also one of the skills that an excellent event planner must possess. Everything from quantitative change to qualitative change is not a short-term process. If we don't persist in "lifting the weight as easily as possible" and do a good job in the pragmatic spirit of every detail, we will not reach the realm of "lifting the weight as easily as possible". There is a middle-level supervisor of a famous publishing house who wants the publishing house to occupy a dominant position in a specific field in the publishing industry. With the consent of his superiors, he decided to buy a relatively small publishing house at a considerable price. The director was eager to carry out this purchase activity to ensure the publisher's important position in the market, so he put pressure on his staff to rush into battle before they made careful preparations. He said: We can clear those details later.

however, his men's quick action ignored a detail. Thousands of customers have ordered the products of this publishing house, which is very good; It is also good that the bill is issued in time. But only 2% of the customers paid for the goods. For some reason, someone forgot to check the recovery rate of the goods. This matter was not deliberately concealed, but was submerged in a large number of other trivial financial details. In this way, not only could the whole strategy not produce the expected effect, but the losses caused by it hindered other investments of the publishing house in a few years.

if the manager thinks that the big picture is the most urgent thing, then this idea will tempt him to believe that all the details are not worthy of attention. But at the same time, there will be a lot of "small things" that will bring a series of troubles, which will lead to the destruction of his great opportunity until it comes to nothing. For an activity, no matter how big or small it is, most people can think of the basic procedure, but if the details are not paid attention to or handled improperly, it will cause a silence and even affect the normal progress of the activity. Looking back on the activities we have done, some activities are "intermission" because there is no preparatory program; Some judges are at a loss because there is no scoring standard; Some of the flags slipped down because of the tape ... Although we can't make every activity foolproof, we can still do better as long as we put our heart into it, so careful thinking is the guarantee that the activities will make as few mistakes as possible. And ... > >