Skimming pricing strategy is also called skimming pricing strategy, which together with penetration pricing strategy, are psychological pricing strategies.

\x0d\\x0d\ Skimming pricing strategy definition: \x0d\ When a manufacturer introduces a new product to the market, it takes advantage of the novelty-seeking psychology of some consumers to set a high price, just like skimming the fat layer in milk.

They obtain a portion of the high profits and then lower the price to adapt to the level of public demand. This is the so-called skimming pricing strategy, which is a smart pricing strategy.

\x0d\Because various consumers have different demands for products due to different incomes and different consumption psychology, especially for new products, consumers with a novelty mentality are always willing to try new products first, while other consumers

Others would rather wait and take a look, taking full advantage of the psychological characteristics of consumers.

\x0d\\x0d\The biggest advantage of the skimming pricing strategy is that the gradual promotion of high prices and small batches can enable companies to understand market reactions at any time, take countermeasures, and avoid risks caused by mass production of new products.

\x0d\The biggest shortcoming of the skimming pricing strategy is that it does not indicate how high the price should be. To set a suitable price, a certain pricing method (such as perceived value pricing) must be used.

\x0d\\x0d\In general, the skimming pricing strategy provides us with an idea, that is, the price is high first and then low. If applied properly, it can bring huge profits to the enterprise.

But the premise for its application is that the product must be able to attract consumers, that is, the product must be innovative.