E-commerce breaks through the traditional concept of time and space, narrows the gap between production, circulation, distribution and consumption, improves the effective transmission and processing of logistics, capital flow and information flow, and plays an increasingly important role in expanding business space, reducing costs, improving efficiency and promoting economic and trade development. The following is what I collected for you. Welcome to read for reference! Article 1

Analysis of the development status and problems of mobile e-commerce in China

[ Abstract] Mobile e-commerce is an effective e-commerce activity through the combination of wireless electronic communication devices and the Internet. There are still some problems in China's mobile e-commerce, such as insufficient theoretical research, lack of integrity, lack of security of payment means and high use cost. This paper puts forward solutions to strengthen theoretical research, strengthen security and maintenance, improve mobile payment means and mechanisms, standardize the credit mechanism in transactions, and effectively reduce operating costs.

[ Keywords] mobile e-commerce; E-commerce; Mobile commerce

Mobile e-commerce is the process of buying and selling goods and services and trading services through mobile terminals. Mobile terminals are devices that can access wireless networks, such as mobile phones, wireless fixed telephones, PDA's and laptops with wireless Internet access. The main services include wireless CRM, mobile payment, mobile banking and mobile office. It can provide banking, trading, shopping, personal information services, location-based services, entertainment and other services. That is to say, e-commerce activities are carried out through the organic combination of mobile communication devices such as mobile phones, personal digital assistants and pagers with the Internet.

first, the development status of mobile e-commerce in China

In recent years, China's mobile Internet has developed very rapidly, and at present, mobile e-commerce has begun to be applied in China. China Mobile has launched several commercial trial networks in many big cities in China, where mobile phone users can use roaming services. Wireless Internet services have been launched by e-commerce companies such as Toe, Sohu, Alibaba and Nokia. Mobile communication companies in individual cities have also launched WAP portals simultaneously, and successfully established mobile e-commerce systems for e-commerce enterprises such as Meilin Zhengguanghe and Huayin Technology. The business fields involved are books, audio-visual products, software, ticket sales, travel services and online securities trading. With the global large-scale use of 2.5G and the regional commercial and even large-scale use of 3G, the number of people using mobile e-commerce will increase greatly.

Second, the problems existing in the development of mobile e-commerce in China

1. The theoretical research is not deep enough

The theoretical research related to mobile e-commerce is relatively lacking, and the influencing factors based on consumer recognition are the research fields and focuses of some domestic scholars and experts on mobile e-commerce. However, this kind of research does not further expand the suite of influencing factors and deeply analyze the influence of various factors on mobile e-commerce, but only stays at the level of a few influencing factors. At the same time, with the deepening of consumers' understanding of mobile e-commerce, the influencing factors of consumers' adoption of mobile e-commerce need to be fully and deeply studied, and theoretical research in new fields should be expanded, such as mobile education, mobile medical care and mobile emergency action. Because the application characteristics of these new fields are different, it is necessary to strengthen the combination of mobile e-commerce and service characteristics in these fields.

2. Insufficient security

Although mobile e-commerce has brought many advantages to the improvement of work efficiency, security is still the bottleneck for the promotion and application of mobile commerce. Therefore, security is the cornerstone of mobile e-commerce, and it is also the most critical factor for the success of mobile e-commerce. Because the technical means of wired network security are not completely applicable to wireless devices, the memory and computing power of wireless devices are limited and they cannot carry most virus scanning and intrusion detection programs. Moreover, the development and application of mobile e-commerce in China is still in its infancy, such as imperfect legal norms, weak credit awareness, mobile terminals restricting the improvement of security efficiency and the openness of wireless network itself reducing security, which leads to many security threats in the application process of mobile e-commerce.

3. Lack of integrity

Like the integrity problem of traditional e-commerce, it is mainly reflected in the security and non-repudiation of transactions. In mobile e-commerce activities, consumers consume goods or services through the mobile network, which is bound to disclose personal information, such as telephone number, ID number, work, geographical location, etc. Personal privacy is easily exploited by some businesses, which has brought many troubles to consumers, such as spam messages, spam mails and harassing calls. At present, under the condition that the protection of personal privacy in China is not perfect, personal privacy has also become an important problem to be solved urgently in the development of mobile e-commerce.

4. Lack of security of payment means

In the process of e-commerce transactions, rich and appropriate payment means are only the basic conditions to ensure the smooth development of e-commerce and an aspect to ensure the security of online transactions. Now, worrying about the theft of bank credit cards has become the biggest obstacle affecting people's transactions through the Internet. According to reports, in the United States, where the network economy is highly developed, the economic losses caused by information and network security problems reach about 8 million US dollars every year, and the proportion of e-commerce security violations is also increasing year by year. At present, the payment methods of mobile e-commerce in China mainly include: the mobile phone is tied to the bank's payment business, using the special account established by the mobile service provider, or directly deducting it from the phone bill. However, from the payment means of mobile e-commerce, there are still many security problems in mobile payment of mobile e-commerce in China, such as lack of user base and single product service, which need to be further improved. From the perspective of the development of e-commerce, transactions on the Internet must be completed through financial electronic payment means such as bank credit cards. If there is no rich and suitable electronic payment means to cooperate, e-commerce will become a real "virtual business", which can only be electronic business information and electronic contracts, and it is impossible to achieve online transactions. Therefore, on the Internet, in order to ensure the security and confidentiality of e-commerce, we must strengthen the online certification program, improve the electronic payment system and online security mechanism, and also ensure the convenience and resources of e-commerce. Otherwise, it will hinder the wide application of e-commerce in China.

5. The use cost is relatively high

Although the price of mobile phones in China is acceptable to most people at present, the Internet access is poor and the speed is very slow. To use 3G services with good network conditions, you need to use special 3G mobile phones or netbooks. At present, the price of 3G mobile phones on the market is mostly above 3, yuan, and the price of netbooks is also above 2, yuan, which is too high for low-and middle-income people. At present, mobile operators charge internet access fees according to traffic or hours, no matter which way is adopted, the fees are higher. Judging from the 3G service packages launched by various operators, the monthly rent is basically more than 1 yuan. At present, the cost of surfing the Internet in China is far higher than that in foreign countries. According to Guangming Daily, the price of internet use in developed countries is less than 1% of their income level, while the proportion in China far exceeds this level.

Zhao Chengang: Problems and countermeasures in the development of China's mobile e-commerce III. Countermeasures to improve the development of China's mobile e-commerce

1. Strengthen theoretical research

At the same time, we should pay attention to the depth and methods of theoretical research. According to the development of mobile e-commerce in China, the theoretical research on e-commerce is carried out in an all-round way. With the continuous development of China's mobile e-commerce, we should strengthen the research on mobile e-commerce economics, consumption behavior, strategy and business model, security technology, application service acceptance model and cross-cultural research.

2. Strengthening security maintenance

Drawing on foreign security methods, China can adopt wireless public key technology, end-to-end security strategy and other technical means to ensure the healthy development of China's mobile e-commerce in a safe and reliable environment. On the premise of technical means, it is also necessary to ensure the security of mobile e-commerce through security mechanisms such as laws, regulations and norms. For example, strengthen the management of mobile e-commerce security standards; Improve relevant laws and systems, standardize industrial development, and build a safe trading environment. Mobile security technology plays a very important role in mobile e-commerce, which protects the business secrets and property of merchants and customers, and also provides great convenience for service providers and clients. Facts have proved that only by organically combining security technology and security mechanism can we create a secure mobile e-commerce environment.

3. standardize the credit mechanism in transactions

learn from some practices of traditional e-commerce to help solve the credit problem in mobile e-commerce transactions in China at present. We can strengthen the identity authentication management of subject qualification in the transaction process of mobile e-commerce. For example, the authenticity and accuracy of the identities of both parties can be ensured through the technical means of third-party authentication or digital signature; At the same time, you can also take the practice of trading real-name registration system, which is also feasible in mobile e-commerce. In mobile e-commerce, the terminal number is unique and can correspond to the real identity one by one, so that the integrity risk of mobile e-commerce transactions can be reduced through the effective management of the terminal. In this way, the security and non-repudiation in the transaction process are greatly strengthened.

4. Improve the means and mechanism of mobile payment

It still needs a process to improve the business model of mobile e-commerce, because it is a new thing in China, and the improvement of payment mechanism is a key link. First of all, it is necessary to strengthen communication and cooperation among operators, eliminate payment obstacles, and start with mobile communication operators to continuously enhance the functions of mobile clients and the speed of data transmission. Then, encourage mobile terminal customers to use the mobile payment function, and reduce the related expenses of mobile payment for all mobile communication operators. Finally, integrate the heterogeneous payment platforms of mobile communication operators, so as to establish a diversified and benign mobile payment platform and choice space.

5. Effectively reduce operating expenses

The reduction of tariffs, the enrichment of terminals and the precision of applications cannot be achieved by an enterprise alone, and it requires the cooperation of the entire industrial chain. Operators have the strongest industry consolidation capability because they have the most market resources. However, this joint effort should be embodied in an open win-win mode. Operators should avoid redundant construction, increase revenue and reduce expenditure, reduce operating costs and business charges in the development of mobile networks. At the same time, different preferential package services are launched for different consumer groups to attract income earners at all levels. After determining the profit distribution model, the integrator can focus on platform construction and services, including market research and promotion, accelerating internal information transmission, and establishing coordination mechanisms. Integrators should not interfere too much with the details of mobile internet content, and should leave the decision to the competition mechanism. This not only ensures the reasonable distribution of interests of all parties, but also mobilizes the cooperation enthusiasm of device vendors, terminal vendors, software vendors, content service providers and traditional industries.

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