The performance of "The Disciple of Kobe Bryant" is actually just a publicity advertisement of Nike, in which there is little guidance from Kobe Bryant to some excellent players in China, and more is to show Kobe Bryant's superb skills and basketball career. Among them, it is said that Kobe has eight disciples, all of whom are shining stars in China streetball field. They are active in Nike training camp and gradually become streetball stars. Their qualifications and abilities have been affirmed by Nike training camp before they joined this star-studded training center and got the guidance of big-name stars such as Kobe Bryant. In this advertisement, they appear in street basketball as Kobe's disciples. The eight disciples were FS and FS who played C, FS Qiu Hongyu, FS Chai Changyi, FS Hu Yun and FS Jia who played G, and FS and FS. These eight people taught all the skills they learned in Nike training camp and Kobe Bryant's basketball experience to the beginners of street basketball. The veteran players who are eager for greater progress, through the confrontation with these masters in the warm-up match, let everyone learn more skills, master their own skills, and become the masters who finally surpass Kobe's disciples.
After introducing the shooting background of Kobe's Disciple, we should understand that this activity is actually more about form than content, and commercial propaganda is more than substantive guidance. There are two main reasons:
First, all the disciples accepted by Kobe Bryant are promoting street basketball with the United States. The slogan in the promo is to make Kobe's skills flourish in street basketball. Street basketball and professional basketball are not the same thing at all The important thing is that it is more ornamental, gaudy and beautiful, or ugly, all for show, not actual combat in basketball. However, we should support and promote the popularization of street basketball, because this new sport has a mass base and popularity in many foreign countries, while it is mainly concentrated in some big cities in the south in China, so it should be vigorously promoted. However, it is precisely because of the essential difference between street basketball and professional league basketball that the advertisement "Kobe's Disciple" is not really directed by Kobe to help China players improve their technical and tactical level. In essence, Nike is promoting itself with the help of Kobe's influence. Kobe Bryant is one of the important partners of Nike cooperation among NBA stars, and even a unique star. In China, Kobe has the widest and largest number of fans, which is the best trump card for Nike to promote itself. If you have to say something, you can only say that Nike helped China promote street basketball with Kobe Bryant.
Second, since it is street basketball, it is doomed that Kobe has many shortcomings as a master.
First of all, Kobe is a professional player in the NBA. Even though his skills are comprehensive and the style of the ball is very ornamental, he will be a more practical professional skill after training. Unlike street basketball, Kobe has no experience in this field. If he has the professional skills to improve the NBA, he has been trained under the guidance of his father Joe since childhood. So Kobe is not the most suitable person to be a master. If we pay attention to teaching street basketball skills, I recommend someone who is definitely more suitable than Kobe. Needless to say, as you may have guessed, he is Alston, the "streetball king" of the Rockets. We all know why. Then talk about asking Kobe to be a teacher.
Secondly, Kobe's skills are beyond the reach of ordinary people. It is indeed a good choice to ask Kobe to guide these new favorites of street basketball and use professional basketball skills to guide street basketball skills, but the key point is that Kobe's own skills are not what ordinary people can do. There are two main kinds of stars who become famous in NBA, one is talent and hard work, and the other is to grow into stars by pure personal struggle. Representatives of the former, such as Garnett and Iverson, including Yao Ming, grew up mainly by their own efforts. Kobe Bryant, James and McGrady, the stars who were directly selected into the NBA from high school, are more born with basketball talent and personal efforts the day after tomorrow. Take football stars as an example. Diego Diego Maradona and Messi are generally difficult to learn, but Batty and Crespo are eager to learn. Take snooker stars as an example. You can't learn O 'Sullivan, but Haendly is very studious. Take China as an example, Milan's two great players 1 10. You can't learn Liu Xiang, but Shi is very studious. In the same way, when it comes to NBA stars, it is easier for you to learn Iverson, but harder to learn the subject. There are geniuses in the world, and Kobe should be one of them. From height to jumping, from talent to consciousness, Kobe can achieve today's achievements. Apart from his own efforts, his innate advantages are not possessed by ordinary people, which is why Kobe is not suitable for apprentices.
Fortunately, Kobe only coached street basketball. Even though he coached some professional basketball players in China, after learning from Kobe, most of these disciples were hopeful. Why? It's like killing a chicken with an ox knife and teaching junior high school students with a professor.
Therefore, we really need to see clearly that the series of short films "Kobe's Disciples" are actually a new set of advertising tactics played by Nike, and its commercial flavor is far greater than the technical content of Kobe coaching China players.
Final statement: I don't have any problems with Nike, but I don't want some fans to mistake the advertising video for a professional technical guidance course for China players. I saw many netizens looking for Nike to help the disaster-stricken areas in Sichuan. I understand that Nike has donated 2 million yuan to Sichuan disaster area through China Foundation for Poverty Alleviation. At present, China is the largest supplier of Nike and the second largest market in the world, and its annual sales revenue in China is $654.38 billion. We don't mention $2 million for the time being, but the gratitude of the people of China urges us to say thank you!