The announcement of the audit results of the 92nd meeting of the Main Board Audit Committee 20 17 disclosed on the website of the CSRC last night showed that the initial application of Huayang Lianzhong Digital Technology Co., Ltd. was approved. According to the prospectus, the company intends to publicly issue no more than 50 million shares on the Shanghai Stock Exchange. The IPO raised a total of 1.07 1 billion yuan, of which1.50 billion yuan was used to supplement the working capital,1.70 billion yuan was used to repay the bank loan, accounting for 29.88%, and the rest was used for the national service network expansion project and technical system upgrade project. Su Tong, the founder of the company, has a high controlling stake; At the same time, before the IPO, Tencent, Baidu, Sina, Renren and Sohu all held an equal 2% stake in Huayang Lianzhong.
Huayang Lianzhong has been focusing on providing customers with comprehensive Internet financial marketing services since 2002, and is currently one of the competitive agents in the domestic digital marketing field.
It is estimated on the Internet that its market value exceeds 654.38+000 billion.
2. What happened to the early digital marketing companies in the same period as Huayang Lianzhong?
How is the digital marketing company doing in the same period as Huayang Lianzhong?
Yes, I once reprimanded Fang Qiu and was sold many times.
Ye Hao was founded in 1998 10. A month later, Ma founded Tencent in Shenzhen. A year later, Li Yanhong and Ma Yun successively established Baidu and Ali.
As the pioneer of online advertising, Zeng Jihe once stood at the peak of the industry, and was in the prime of life, dominating Fang Qiu, and was only one step away from listing for many times.
In the 19 storm, Ye Hao has always had an unspeakable relationship with capital. With the help of capital, Ye Hao has developed rapidly. However, capital has also become a fetter of development, dragging its hind legs and missing a good opportunity.
Ye Hao is the first enterprise in this industry to receive capital and the first company to receive American investment. Today, Ye Hao has basically been in this camp favored by capital.
At the beginning of 2000, Ye Hao, which was established just over a year ago, received angel investment from IDG, an internationally renowned venture capitalist. In the following five years, Ye Hao maintained a high growth rate of more than 50% per year.
In September 2005, IDG and Oak Investment Partnership Fund invested an additional $30 million in Ye Hao.
In March 2007, Focus Media acquired Focus shares with 70 million US dollars in cash and 654.38+55 billion US dollars respectively. However, Focus's pursuit of sales and profits has also brought a heavy burden to Ye Hao.
In 2009, due to the failure of re-listing and its own crisis, Focus chose to sell Ye Hao.
Taking over the Silver Lake Fund gave Ye Hao a breathing space. Silver Lake separates Ye Hao from the deep system, hoping it can become an independent company. Since 2009, Ye Hao has been independent again and has been developing ever since.
20 15, Ye Hao was favored by local capital-Huayi Schwab.
Three times! After each sale, there may never be the name' Yaya' again.
Teng letter shares: listed on Shenzhen Growth Enterprise Market.
Teng letter was founded on: 200165438+February.
Teng letter shares: 2065438+listed on Shenzhen Growth Enterprise Market in September 2004.
Development trilogy
200 1-2002 creation period
Teng letter was founded by innovation.
Establish the leading position of online game marketing consulting institutions.
Expansion period from 2003 to 2006
Enter the whole industry marketing consulting field
Shanghai branch was established.
Establish a comprehensive service framework for interactive marketing
Strategic development period from 2007 to present
Win the leading position in the industry
Some investors invested and set up Shenzhen office.
Consolidate and improve the positioning of integrated interactive marketing services.
Acquisition of new media marketing Feedsky team
Business analysis:
Network advertising service and network public relations service.
The company builds its core competitiveness with "technology+customers+media".
It has maintained its leading position in the field of FMCG digital marketing and expanded its influence in the field of automotive digital marketing. In order to reduce customer concentration and reduce the risk of customer loss, the company began to expand customers in the automobile industry from the second half of 20 14. Since 20 15, it has successively invested 46% of the equity of Chefeng.com and become the controlling shareholder. Che Feng. Com is the only car e-commerce platform in China that cuts into the car trading link.
In 20 16, the number of customers in the company was 90, and the distribution of customer industries was still mainly fast-moving consumer goods, which expanded the market layout of the automobile industry and opened up customers in tourism real estate. In 20 16, the company's dependence on a single big customer has eased, and non-fast-moving customers have accounted for half of its operating income.
Capital analysis:
PRNewswire Interactive: Listing the New Third Board
Company profile:
PRNewswire Interactive, stock code 836424;
The New Third Board was established in 2002 and officially listed on April 20 16.
At first, it focused on Internet advertising services. Later, after continuous development, it formed four main directions: digital marketing, traditional advertising, public relations service and other technical services.
Management team:
PRNewswire Interactive has a stable management team. Wang Zunhui, Chairman and General Manager, has been working for 17 years. He used to be the advertising director of Sina, Netease and other large portals, and is currently responsible for the overall strategic direction, the formulation of operational guidelines and the overall planning of customer service. Zhang Lili, deputy general manager, worked in 1 1 year, and also served as advertising director in large portals such as Sina and Netease. Wang Qiang, media director, worked in 16, and once worked for large Internet marketing groups such as Costone and Huayang Lianzhong. Sun Huaiyin, technical director, worked in 15. He once joined the technical project team of the 2008 Beijing Olympic Games and led the team to serve PICC, CCB, ABC and ICBC.
Core services:
Especially in digital media marketing, the company has cultivated a high-quality customer base in online advertising agency, new media marketing activities, social media and self-media communication, and big data precision marketing.
Core technology:
Including MT-DSP (PR Newswire Interactive Advertising Precision Delivery Management Platform), MT-NMS- public opinion monitoring (PR Newswire Interactive Network Hotspot Information Clustering Analysis System), MT-DMP (PR Newswire Interactive Advertising Data Analysis Management Platform), MT-PMP (PR Newswire Interactive Cross-platform Terminal Advertising Targeted Delivery Platform), MT-CMS (PR Newswire Interactive Website Content Management Publishing System) and MT-MADS.
Industry status:
Since its establishment, PRNewswire Interactive has been deeply involved in the field of financial services with high industry barriers and is in a leading position in this field. At the same time, in 20 15 years, PRNewswire Interactive achieved revenue of1370,000 yuan in the field of financial services. PRNewswire Interactive also serves the four major banks of workers, peasants and China Construction, and provides one-stop services from strategic creativity to marketing execution for financial industry partners.
At present, PRNewswire Interactive is also actively developing new industry customers outside the financial field, such as FMCG and e-commerce, from multi-platform to big data, from PC to mobile.
Quality customers:
PR Newswire's interactive customers cover banking, insurance, funds, e-commerce, automobiles, real estate, home furnishing and other industries, including China Construction Bank, China Agricultural Bank, China People's Insurance Company, Huaxia Fund, finidi, Poly Real Estate, Meikemeijia and so on.
Strategic planning:
One horizontal and one vertical: horizontally expand the service industry, from finance and e-commerce to fast-moving and transportation; Improve the quality of operation and service vertically, and realize technological innovation, process optimization and creativity improvement.
One inside and one outside: internally, continue to train and introduce personnel and start to set up regional subsidiaries; Externally, M&A companies with industrial chain coordination.
Financial performance:
PRNewswire Interactive 20 16 Annual Performance Express: The company's total operating income was 470 million yuan, up 244.47% year-on-year. The net profit attributable to shareholders of listed companies was 2,654.38+0.6 million yuan, an increase of 654.38+0.97% compared with 8,765.438+0.6 million yuan in the same period last year.
Kostone: It is wholly owned by a Kish.
Time of establishment: 2002
The main business of Kostone Advertising:
Founded in 2002, Kostone is a full-service digital media marketing agent, including digital media planning and purchasing, as well as a series of creative solutions and social media services related to digital marketing.
Focus on the automotive and financial services industries, customers are mostly multinational companies and local companies, such as Audi, Nissan, SAIC-GM-Wuling, Industrial Bank, Yiyin Herbal Medicine, etc.
Costone is a leading digital advertising company in China.
Capital status:
Beijing-Hinkis Group announced the formal acquisition of Beijing Kesitong Advertising Co., Ltd. and Shanghai Kesitong Culture Media Co., Ltd. (collectively referred to as "Kesitong").
20 12 on July 20th, Hinkis announced the acquisition of the former. According to the press release at that time, the first payment made by Keith Group to Costone was 55.2 million pounds (about 550 million yuan). If the management of the four-year earning plan can achieve the goal, the final total acquisition amount will be as high as 95.2 million pounds (about 949.4 million yuan).
After the merger, COSTON will operate as an independent agency brand in China, and provide services to customers together with other global brands owned by Keith-Kellogg, Vesta, Isobar, Ambrose and Doctor.
I don't know if the gambling is over now.
Interactive communication: 17 years have passed, what storms have you experienced?
Interactive Holding Group, established in 1999, has been 17 this year. As an "old brand" digital marketing company, Interactive is still standing and thriving. 17 years have passed, and all the storms have passed.
Interactive communication was established in 1999, which is one of the earliest digital advertising platforms in China.
We have provided professional services to thousands of leading international and China brands. Investment institutions include Becoming Investment and Sequoia Investment.
In 2002, he led the launch of the first rich media advertisement in China, and was a pioneer in the rich media industry in China. Take the lead in launching a programmatic advertising marketing platform, taking the lead in accessing mainstream trading platforms and supply-side platforms, and taking the lead in supporting the standard access of mobile, video and rich media advertising resources; It is the first digital advertising platform in China to cooperate with third-party independent data research institutions, providing fair, transparent and pragmatic delivery data and effect reports.
Multi-terminal digital integrated marketing platform, covering PC, mobile, video, smart TV and other terminals, fully supports programmatic buying RTB, PMP(PDB, PD, PA) and other trading methods to meet the needs of different advertisers; Improve the layout of ecological chain in programmatic buying, and intensively cultivate in the fields of DSP, DMP, video, smart TV, mobile marketing, etc.
Effectively integrate the programmatic buying platform to provide one-stop traffic management services for media purchase; Through the effective management and analysis of data, real-time optimization of advertising, and constantly improve the advertising effect; Adopt efficient and innovative media strategies and ideas, and implement them quickly to support diverse delivery needs.
As a cross-terminal digital integrated marketing platform, interactive communication has the following features:
HdtMEDIA digital advertising platform
HdtDXP programmatic advertising marketing platform
Video advertising platform for high-definition digital TV programs
HdtOTT intelligent TV advertising platform
HDT mobile digital advertising platform
HdtDMP data management platform
H2 Network Advertising Trading Platform
Blue Gate Digital Marketing: Acquired by Provincial Broadcasting Company
In 2004, Guangzhou Blue Gate Advertising was established.
Blue Gate has experienced the precipitation of 12 years. Blue Gate is not a website construction company or an advertising agency, but an integrated marketing consulting company with its own unique marketing tools and application software development strength. Blue Gate uses innovative Internet application technology, e-mail, wireless Internet platform, broadband technology and blue gate marketing tools to provide customized interactive marketing solutions through digital technology to help customers tap more potential business opportunities. Therefore, what Blue Gate provides is not a planning case, but an interactive marketing solution from brand building to sales terminal.
Major customer
Nissan, finidi, Subaru, Heinz, Dongfeng Commercial Vehicle, Samsung Electronics, clairol, Bentley, Bank of China, etc.
Capital status:
On September 2015 16, Blue Gate Digital Marketing Group announced the transfer of 5 1% equity to Guangdong Advertising Co., Ltd. Blue Gate owns four subsidiaries: Blue Gate Digital, Blue Gate Jing Rui digital commerce, Blue Gate Information Technology and Mengjie Baby Blue Gate digital commerce, among which Mengjie Baby Blue Gate digital commerce is a joint venture between Blue Gate and another listed company, Hunan Meng Jie Home Textiles Co., Ltd.
In the decade of digital marketing, the fanaticism and chaos of capital are obvious to all. In the round after round of capital boom, many digital marketing companies can't change the fate of being baptized by capital, and many established advertising companies have disappeared in the long river of history.
Judging from the fate of early digital marketing companies, domestic digital marketing companies are mostly "prostitutes". From another point of view, the world trend will converge for a long time, and it will also divide for a long time.
For reference only, not for actual basis.