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Corporate Culture of United Investment Holdings Co., Ltd.

Working together with enterprises to grow, there are tens of millions of small and medium-sized enterprises in China, among which there are countless fast-growing enterprises. These growing enterprises are the basic force of China's economy and the stars of tomorrow in China's commercial land. To grow enterprises together is to join hands with China.

economic future.

Hezhong Holdings, rooted in the land of the Central Plains and rising on the banks of the Yellow River, is determined to grow together with thousands of growing enterprises in Henan. This is the only way for Hezhong people to achieve self-improvement and achieve peace and harmony.

Vision: To become China's leading provider of comprehensive financial services for growing enterprises. The healthy development of an enterprise is a systematic project. Although simple credit business and guarantee business can enrich the funds needed by enterprises to a certain extent, they are difficult to help enterprises build sustained and stable financing.

Platform; although pure management consulting can improve the management performance of enterprises to a certain extent, management without capital is still a tree without roots and water without a source.

Hezhong Holdings has assembled a professional financial services team, relying on its many years of experience in the Central Plains, to build a comprehensive financial service system that can provide loans, guarantees, management improvements, and financing and listing for growing companies.

We aspire to become China's leading comprehensive financial services provider for growing enterprises.

Responsibility "The rise and fall of us all is my responsibility" is a value advocated by cooperation.

Decompose responsibility goals, implement responsibility systems, and determine responsibility boundaries at work.

Be brave enough to take responsibility for daily work, and do not shirk responsibility when problems arise.

In business, we must be diligent and responsible and have the courage to take responsibility for our customers.

Trust Trust is the basis for win-win cooperation between employees, between employees and leaders, and between Hezhong and customers.

Hezhong starts with trust, and Hezhong advocates the concept of cooperation based on trust rather than interests.

Hezhong people who trust each other join hands with enterprises to establish a long-term partnership of mutual trust.

Sunshine "Sunshine is the best preservative", Hezhong strives to build an internal system illuminated by sunshine, and actively advocates Sunshine's transparent customer service and cooperation concepts.

Hezhong people are willing to share a sunny and abundant life with their partners.

Focus on growing companies We are born for growing companies, used by growing companies, grow with growing companies, and win with growing companies.

Pioneering and innovative finance as a tool We continue to innovate, use finance as a tool, and strive to provide financing services and value beyond funds for small and medium-sized enterprises.

Equality assists Sunshine Respect. We advocate equality and simple interpersonal relationships. We have different divisions of labor at work, but we emphasize mutual trust and full communication, establish a sun-lit system, and create a partnership of mutual respect.

Simplicity, Transparency, Standardization of Responsibility We need to be simple rather than complicated, transparent rather than closed, normative rather than Machiavellian, and responsible rather than laissez-faire.

We are a risk management team that always puts risk control first and integrates risk control into every detail of our work.

Zhang Aimin is the founder and chairman of Hezhong Holdings. He is a student of Tsinghua University’s financial investment class and private equity fund class. He has successively served as the general manager of Changge Fubon Rubber Trading Company and the general manager and chairman of Henan Xingbang Tire Co., Ltd.

He has been engaged in business management for more than ten years, spanning the three fields of trade, industry and finance, and has rich business management experience and good capital operation capabilities.