Whether a Tik Tok account has sales value or not, the most important criteria are the number of fans and fan attributes. The number of fans is simple, and the more accounts, the more valuable they are. The attributes of fans are generally divided into ordinary fans and accurate fans. Ordinary fans just want to meet their daily entertainment needs, but accurate fans are different, such as funny fans, treasure mom fans, emotional fans and so on. Compared with ordinary fans, the price of precision fans will be ten times higher. This mode of operation is batch operation. Do a lot of accounts in a short time, each mobile phone has a number, and the number is usually kept for about a week. Then, mass production plan content. When the number of fans reaches 10W~20W, they can be sold, and the price will be higher.
Second, the realization of advertising.
This mode is mainly aimed at the deep-rooted users in the vertical field of Tik Tok, and the fan portraits are very clear, which meets the requirements of advertising scene construction.
In particular, Tik Tok shows his talents in food, comedy, travel, music, talent and performance. Only the advertiser needs to outline the content to be promoted, and then the advertiser can implant hard or soft content in the video content.
Advertising monetization is the most recognized and supported attitude by Tik Tok among all monetization methods, and Tik Tok also provides an advertising task matching platform-Star Map. Tik Tok star map platform serves brands, MCN companies and celebrities/talents, and collects shares. Here you can receive orders, contract management, project summary, data viewing, etc. For example, if a brand needs content, it can go to Tik Tok Star Map and choose the right celebrity/talent for marketing. After the upgrade of Tik Tok star map, the integration of watermelon and volcano was realized. Watermelon and volcano talents must have more than 50,000 fans in order to enter the star map.
At present, the unit price of a fan in Tik Tok advertising industry is 3 cents, but in fact, according to the published cooperation data, the unit price of a fan is 1.5~2 cents. For example, the cost of a clockwork advertisement 100W fans is about 2 yuan, and the advertising fee of 3 cents is very small, unless the fans are quite accurate or authoritative accounts in the industry. Famous brands such as Taobao, Alipay, Didi and Uniqlo often cooperate with King Tik Tok, and hundreds of thousands of fans also have opportunities, but the prices and brands are often poor. There is also window advertising, which is more suitable for shops and products can be sold in the window. I'll explain the next one in detail, but the data shows that most people don't have shops, and they often choose the taobao guest model or rent advertising space to charge.
Third, the realization of selling goods.
The sales of cosmetics such as sunscreen, facial cleanser and essence are huge, which fully shows Tik Tok's strong ability to carry goods.
There is a difference between the ability to carry goods and the ability to sell goods. People usually go to Taobao's stores to search and buy these popular products in Tik Tok. Even if the reason for the increase in product sales is your video, you will not make any profit in the end. This is the ability to sell goods.
The ability to carry goods means that after the product is sold well, it will be purchased through your channel, and the commission will be generated after purchasing the goods. So be sure to choose your own special products and build your own IP as much as possible.
1, e-commerce promotion-commodity window
The shop window can be your own or someone else's. Other people's stores use the above advertising method to realize cash, and your own store can sell goods to realize cash.
The standard for applying for shopping permission has been reduced from the initial number of fans of 50~ 100W to the later number of fans of 1W, and the current number of fans of 1k can also be opened, which provides many opportunities for accounts with fewer fans to guide users to buy the same video products in the window of Tik Tok.
2. Drain to WeChat to sell goods
Many Tik Tok account homepages generally have WeChat. Except for the big ones who need WeChat to talk about cooperation, others are people who do WeChat business.
Tik Tok has now become the main drainage method in WeChat business. Baby powder, female powder, slimming powder, beauty powder, etc. needed by WeChat business, any industry can get fans in Tik Tok.