First of all, you have to understand that Xiaomi's mobile phone users are the most active users on the Internet, and Xiaomi itself is also very topical on the Internet. Combine the two and you will understand. One is the most active users, that is, people who surf the Internet all day and at least know something about mobile phones or the Internet. One is a controversial topic, so you will see more people gossiping about Xiaomi on the Internet and being magnified by the media.

Imagine, if your users are not active on the Internet, or they are not very active on the Internet, at most, they complain to people around them, so they can't be seen on the Internet, and they don't have much influence.

At the same time, Xiaomi mobile phone has squeezed the profits of many manufacturers because of its high cost performance when it was released. This in itself has moved other people's cheese and lost other people's interests. Why not recruit black?

As for why its shipment is so good, the product is cost-effective and of good quality, which is better than others. This of course sells well, which also shows that at least many consumers still have brains.