from a declining royal family who has become a farmer, Liu Xiu started from scratch, and stood out from the fierce competition market. Her successful IPO was just like opening a door.

there is no doubt that he is very good. Later generations commented that he was "talented in civil and military affairs", "brave in nature, resourceful in luck" and "learned, capable of fighting and employing people" ...

However, no matter how powerful he was, he could not conquer the world by himself. We know that the success of starting a business is inseparable from the correct direction, talents, funds and various resources. In the final analysis, Liu Xiu's rapid success is inseparable from the help of investors from all walks of life.

Li Tong's family has been doing business for generations, and their wealth is rich. However, in the turbulent times, without support, money will be exhausted sooner or later. For a long-term solution, the Li Tong family has been waiting for an opportunity in the market, and has made a lot of investments, large and small. For example, his father Li Shouxian invested in Liu Xin, Wang Mang of Xinmang Group, and Li Zongtong invested in General Wuwei.

The investment case that made Li Tong famous was Liu Xiu.

One day, Li Shou, who loves to study prophesy, told Li Tong a prophecy-"Liu's revival, supplemented by Li's". Li Tong has always kept these eight words in mind, and he thought to himself, isn't this Liu, the Liu Xiu brother in Nanyang County near us? Lee is of course our Li family.

It happened that the company of Wang Mang, the original market overlord, was in crisis and was about to collapse. People from all walks of life who thought they were capable were eyeing this market and wanted to replace it. Seeing this situation, Li Tong, who was originally a deputy magistrate in Wuxian County, acted decisively and resigned to concentrate on finding potential stock investment. His goal was clear, and he went straight to the Liu Xiu brothers. In his view, the Liu Xiu brothers are very good in character and can "love and accommodate the masses".

However, at this time, although Liu Xiu had entrepreneurial spirit, she had not put it into action, and even took refuge in Wanxian County because of being tied up. Li Tong doesn't care about this. He has prepared all the business plans for Liu Xiu. After the two met, he had a heart-wrenching talk with Liu Xiu, persuaded Liu Xiu to start a business immediately, and signed an investment agreement on the spot.

Because investing in Liu Xiu is equivalent to grabbing the market with the original Xinmang Group, the Li family was violently retaliated by Wang Mang, the chairman of Xinmang Group-64 people including Li Tong's father, brother and clan were all dead.

With the dream of becoming a "unicorn", Li Tong did not flinch, "broke his family for the country and forgot to serve the Lord" and firmly supported Liu Xiu's Guangwu Group.

If Li Tong was reckless in investing in Liu Xiu by "destiny", Deng Yu actually found Liu Xiu's gold in the vast sand sea by his own judgment.

Deng Yu was smart and studious since he was a child. At the age of 13, he went to Chang 'an, the capital, to learn more advanced knowledge. Liu Xiu was also in Chang 'an at that time, but he was already a college student. Although Deng Yu is young, he has a first-class ability to judge people. When he saw Liu Xiu at first sight, he felt that he was not an ordinary person, and he would succeed in the future. Then he took the initiative to get close to Liu Xiu and make good relations.

Deng Yu has no vision, and patience is first-class. At that time, Liu Xiu had not started his business, and Deng Yu returned to his hometown after finishing his studies in Chang 'an, waiting for the investment opportunity wholeheartedly. Of course, he hasn't been idle during this time. He has devoted himself to running his own brand, and his reputation has spread far and wide. The local wealthy businessmen and tycoons all know him.

At that time, Liu Xiu had already started his own business, and the company had begun to take shape. However, the internal people were divided, and the control of the company was taken away by Liu Xuan and others. Many wealthy friends set up a bridge between him and Liu Xuan, hoping that he would invest in Liu Xuan. At that time, it was a good opportunity, but Deng Yu turned it down.

After hearing that Liu Xiu had laid the Hebei market, the investment node that Deng Yu had been waiting for for for a long time finally appeared, and he rode a horse and took a boat, not far from Wan Li to invest in Liu Xiu.

Deng Yu invested in Liu Xiu, not with real money, but to help Liu Xiu make suggestions, recruit talents and fight for the world in person.

At that time, Liu Xiugang won the Hebei market, and Deng Yu was worried that he would be content with the status quo and stop, and put forward the general plan of "recruiting heroes, pleasing the people's hearts, establishing the cause of the ancestors and saving the lives of all the people".

besides being well aware of the market situation, Deng Yu is also an excellent HR. He recommended many very talented people to Liu Xiu, who matched the position very well. For a time, Liu Xiu looked for a team leader or a marketing director, and they all came to him for advice.

Deng Yu is really optimistic about Liu Xiu. Apart from using his brains and words, he also personally opened up markets for Liu Xiu. Of course, his ability to explore the market is also very good. He has helped Liu Xiu to open up markets such as Beizhou and Hedong, and made outstanding contributions in "establishing Hebei and restoring Guanzhong".

Feng Yi used to be the marketing director of Xinmang Group in Yingchuan County, responsible for maintaining the business in five surrounding counties. At this time, the Liu Xiu brothers just started their business, but the development momentum is rapid. Feng Yi's market was soon harassed by Liu Xiu's team, and he himself was kidnapped. Fortunately, Liu Xiu's team included Feng Yi's cousin and fellow villagers, who spoke well of him.

A man who knows the times is a hero. Feng Yi, with his own team and the market he has mastered, invested in Liu Xiu Company.

This is just the beginning. Feng Yi has a wide network of contacts. He recommended many fellow villagers to Liu Xiu, such as Liu Qi, Shu Shou, Duan Jian, Zuo Long, etc., which all helped Liu Xiu to open up the market.

In terms of market development, Feng Yi is brilliant, and he has made great contributions in the process of Liu Xiu winning the markets in Hebei and Guanzhong. Now there is an idiom "cut through thorns", which refers to him.

He is very perceptive, not only seeing the internal contradictions of competitors, but also being clear about the real needs of users. When Liu Xiu and Liu Xuan broke up, Feng Yi found out that two senior executives of Liu Xuan's school, Zhu Bi and Li Yi, were at odds, so he tried to divide them and divide them one by one. When he won the market but met with obstacles, he sent silk and millet to users, actively handled user complaints and won countless fans.

It is worth mentioning that man of iron Feng Yi also has "tenderness" and it is very hard to open up the market. He has always taken good care of Liu Xiu, and he is simply a caring little cotton-padded jacket. For example, after Liu Xiu's brother Liu Yan was killed, he didn't show any sadness in front of everyone, but he cried when he was alone. Feng Yi was the first to go to comfort him; In the cold weather, Feng Yi hurriedly cooked bean porridge for Liu Xiu to relieve hunger and cold; Encountered heavy wind and rain, Feng Yi personally cooked for Liu Xiu to satisfy his hunger.

Ren Guang may not be very famous. However, his investment in Liu Xiu is a real venture capital.

Speaking of it, Ren Guang and Liu Xiu still have some roots. They are fellow villagers, both from Wan County, Nanyang County. In addition, Liu Ci in Liu Xiu's team also saved Ren Guang's life. They also had a brief intersection when expanding the Kunyang market.

when Liu xiu went to Hebei, Ren Guang was the regional marketing director in Xindu. At that time, Wang Lang set up his own business and took Hebei market as his own, and companies of all sizes in the blind responded in succession. However, with the idea that "I can't see who will eventually replace Xinmang Group as the new market leader, but I can say that this person will not be Wang Lang", Ren Guang sternly rejected Wang Lang's cooperation request and killed his business representative, thus breaking his retreat.

When Liu Xiu couldn't capture the Hebei market, and was caught in a panic from all sides, Ren Guang gave him a helping hand and fought side by side.

Ren Guang has a flexible mind and is good at developing markets. He has put forward many good ideas for Liu Xiu.

At that time, the business team was too small. Ren Guang used the method of "deterrence plus inducement", borrowed the names of the local gangsters Zilu and Lizi, and used people's greed for property to help Liu Xiu recruit a group of well-trained "desperate soldiers" on the spot.

When exploring the Julu market, Ren Guang launched a psychological propaganda war to create an image of its own people with many capabilities, and directly scared competitors to the knees without paying a single soldier, and voluntarily surrendered market control. Ren Guang used this psychological propaganda method with ease. With his help, Liu Xiu made great strides in Hebei market.

The investors who supported Liu Xiu were not only those mentioned above, but also Cen Peng, Geng Yan, Yin Family Fund, Guo Family Fund and so on, all provided various supports on Liu Xiu's way to establish Guangwu Group.

I have to say that Liu Xiu is an excellent entrepreneur and a good boss who is willing to share the fruits of victory. The investors who fought with him have all gained rich returns, some are famous in history, some are promoted to rank, and some are rich.