Definition of C2C: C2C is actually a professional term of e-commerce, and it is an e-commerce between individuals. C2C means consumer room. Because the pronunciation of 2 in English is the same as to, CtoC is abbreviated as C2C.

C refers to consumers, because the English word for consumers is customer, so it is abbreviated as C .. And C2C is customer (consumer) to customer (consumer). C2C means e-commerce between individuals.

For example, if a consumer has a computer and trades it through the Internet and sells it to another consumer, this transaction type is called C2C e-commerce.

on behalf of websites: Taobao and Paipai.

Undoubtedly, no one can shake Taobao's leading position in C2C field for the time being. However, Taobao has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao is struggling to move forward.

definition of B2C: B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is "business-to-customer". "Business-to-customer" is a mode of e-commerce, that is, commercial retail, which sells products and services directly to consumers.

this form of e-commerce is generally dominated by online retailing, and online sales activities are mainly carried out with the help of the internet. B2C means that enterprises provide consumers with a new shopping environment through the Internet-online stores, and consumers shop and pay online through the Internet.

website composition --B2C e-commerce website consists of three basic parts:

1. Shopping mall website providing online shopping places for customers;

2. A distribution system responsible for the distribution of goods purchased by customers;

3. Banks and authentication systems responsible for customer identification and payment settlement.

representative website: Tmall-a platform for serving people; JD.COM-selling products independently; Fanke-self-produced and sold as a brand.

the difference between C2C and B2C:

1. The objects we face are different: the "c" in C2C stands for "Customers", that is, consumers, which is a person-to-person transaction. "B" in "B2B" stands for "Business", that is, enterprise; "C" is the consumer. So this is a transaction between enterprises and individuals.

2. The trading platform is different. C2C: In China C2C market, Taobao has a market share of over 6%, and there are some major C2C trading platforms. For example: Paipai. com and eBay. B2C: A shopping mall website that provides customers with online shopping places mainly by establishing its own commercial website. B2C online trading platform, usually only enterprises can enter.

3. There are different forms of existence. C2C: As an individual seller and an individual seller conduct a transaction, the buyer can first transfer the advance payment to the personal special account of the payment company through online banking, and then notify the payment company to transfer the payment to the seller's account after receiving the goods sent by the seller, so that the buyer does not have to worry about not receiving the goods and the seller does not have to worry about not receiving the money.

B2C: it mainly exists in the form of stores and provides services to consumers in a commercial mode. For example: department stores, vertical stores, multi-brand stores, service-oriented online stores, shopping guide engines, online product customization, etc.

Extended information

Introduction of other e-commerce models:

1. P2P

P2P lending is a private micro-lending model that gathers very small amounts of funds and lends them to people in need of funds. P2P is short for "Peer-to-Peer", meaning from person to person. P2P lending refers to a financial model in which individuals provide small loans to other individuals through a third-party platform (P2P company) on the premise of charging a certain service fee.

P2P mode classification: the first is pure online mode, which is pure P2P. On this platform mode, information matching is purely carried out to help both borrowers and borrowers better match funds, but the shortcomings are obvious. This online mode does not participate in guarantee;

the second mode is the transfer of creditor's rights. The platform itself lends money first, and then the creditor's rights are transferred on the platform. Obviously, it can improve the working efficiency of the financing end, but it is easy to have a pool of funds, which can't give full play to the benefits of funds.

2. O2O

O2O is the super-hot concept of WeChat QR code marketing at present, that is, OnlineToOffline, which combines offline business opportunities with the Internet, making the Internet a front desk for offline transactions.

in this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked.

advantages of o2o:

the advantage of o2o lies in the perfect combination of online and offline advantages. Through the online shopping guide machine, the Internet is perfectly connected with the ground store to realize the landing of the Internet. Let consumers enjoy offline personal service while enjoying online preferential prices. At the same time, online to offline can also realize the alliance of different businesses.

the core of o2o marketing model:

the core of o2o marketing model is online prepayment. online payment is not only the completion of payment itself, but also the only sign that a certain consumption can be finally formed, and it is the only reliable assessment standard of consumption data. In fact, for Internet professional companies that provide online services, only when users complete the payment online can they benefit from it.

3. P2B

P2B is an Internet financing service platform, which is different from the P2P network financing platform as a microfinance service model. P2B refers to person-to-business, a loan model for individuals to (non-financial institutions) enterprises. The number of online lending platforms has grown rapidly in China in the past two years, and there are about 35 active platforms so far.

P2B internet investment and financing service platform is a kind of network investment and financing platform, and the interest on P2B platform is much lower than that of private lending to borrow funds needed for short-term and medium-term enterprise development. P2B platform is responsible for auditing the authenticity of the financing information of borrowing enterprises, the validity of collateral, evaluating the borrowing risk and ensuring that the repayment risk is minimized by withdrawing the repayment guarantee from the borrowing funds.

as a pure investment and financing intermediary, P2B platform only charges a certain platform service fee, and it neither finances nor lends money.

analyze the operating principle of P2B internet investment and financing service, that is, based on the trust in P2B platform, investors invest through P2B platform to obtain the return of fixed investment income.

P2B platform adopts a way similar to the risk control of trust projects, strictly controls the quality and risk degree of loan projects, and requires the borrower to provide pledge or guarantee procedures according to its credit rating. So if you have a P2B platform, you call yourself an Internet trust.

unlike P2P, P2B platform only provides investment and financing services for small and medium-sized enterprises. Borrowing enterprises and their legal persons (or major shareholders with actual holdings) should provide corporate and personal guarantees, and basically do not provide pure credit unsecured loans, plus loan deposit accounts with similar guarantee modes. Therefore, from the perspective of investment risk, P2B has higher investment security than P2P.

P2B refers to a platform that provides all-round financial internet services for individuals, enterprises, banks and other institutions.

P2B+O2O (offline service point) mode has opened a new chapter in the era of financial internet. It can be not only a platform for financial information and information release, but also a platform for online trading of financial services covering bank wealth management, funds, trusts, brokerages, insurance and other wealth management businesses for individuals and institutional customers.

4. B2B

B2B (business-to-business e-commerce model), also written as BTB, refers to the marketing relationship between enterprises, which closely integrates the intranet with customers through B2B websites, and provides better services to customers through the rapid response of the network, thus promoting the BusinessDevelopment of enterprises. In recent years, B2B has developed rapidly and matured.

B2B refers to the process in which both the supplier and the demander of e-commerce transactions are merchants (or enterprises and companies), and they use Internet technology or various business network platforms to complete business transactions. E-commerce is a concrete and main manifestation of modern B2Bmarketing.

Three elements of B2B:

(2) Cooperation: establishing cooperative relations with logistics companies to provide ultimate protection for consumers' purchase behavior is one of the hard conditions of B2B platform.

(3) Service: Logistics mainly provides purchasing services for consumers, thus realizing another transaction.

representative websites: Alibaba, HC

5, P2C

P2C, that is, proctiontoconsumer, for short, goods and customers. Products are delivered directly from production enterprises to consumers without any transaction links, which is another new concept of e-commerce after B2B, B2C and C2C. In China, it is called: Life Service Platform.

P2C is embodied as follows: if the retail giants such as Carrefour, Wal-Mart, Dazhong Electric, etc. also enter e-commerce and conduct business activities through the Internet, the possibility of such business activities has always existed, and with the development of Internet technology, it will gradually penetrate into small and medium-sized enterprises.

P2C aggregates all closely related service information in people's daily life, such as real estate, catering, making friends, domestic service, ticketing, health, medical care, health care, etc. on the platform, and realizes the e-commerce of the service industry.

personal tocompany

platform (debt assignment)

is another new concept of internet finance after P2P

This theory is the first P2C internet financial service in China, which conducts qualification examination and field investigation on debt assignment enterprises, and selects high-quality debt projects with investment value to be made public to investors on the platform; And provide an online investment trading platform to generate legally effective creditor's rights transfer and service agreements for investors in real time; Supervise the project operation of enterprises, manage and evaluate risks, and ensure the safety of investors' funds.