First, the 4p standard
The classic method is the internationally accepted 4p standard, including investment concept, investment process, investment team and investment performance, focusing on whether the company's investment concept is mature and effective. Do you agree with this idea?
The formation time and stability of the team, whether there is a scientific and rigorous investment process to regulate the behavior of fund managers, the historical performance of the company's funds and so on.
Because the standard is broad, it is of little guiding significance to individual investors, and how to choose a fund company depends on others.
Second, look at the size of the fund company.
Selecting the top 20 non-monetary funds, the larger the management scale, the stronger the investment management ability to a certain extent.
The ranking of fund companies we usually see is based on all the funds under the fund companies, including Monetary Fund, Tian Hong, E Fund and ICBC Credit Suisse. These funds have been ranked in the top three for a long time, but the ranking of non-monetary funds is what we should pay more attention to.
Because the scale of non-monetary funds can reflect investors' long-term confidence in a fund company and the fund company's long-term ability to obtain income for investors, it can be said that this part of the assets of the fund company is long-term fund assets. Excluding the monetary fund, the top ranked fund companies are E Fund, Huaxia, Harvest and so on.
The top ten fund companies account for 50% and 40% of the total fund size and non-monetary fund size, and the top 20 accounts for more than 60%, which reflects the two-level differentiation in fund company management, which is why the top 20 is selected.
Third, look at the basic information.
Exclude fund companies that have been established for a short time through their basic information. The earlier they are established, the richer their management experience will be. Established fund companies have generally experienced the baptism of the market and are more able to cope with the complex and ever-changing market environment.
Therefore, on the basis of the first step, excluding fund companies that have been established for too short a time, most of the top 20 fund companies have been established for more than 20 years.
In addition, the faction of the fund company is also very important. Generally speaking, the fund companies in the brokerage series generally have strong investment and research strength and strong active management ability, while the funds in the banking department are generally large in scale. It can be seen that among the top 20 fund companies, 1 1 belongs to the brokerage department, 5 belong to the banking department, 2 belong to the trust department, and the other two belong to others.
Fourth, look at the investment team.
Choose a fund company with a stable investment team. The team of the fund company is the soft power of the fund company. In addition to the size of the fund company, the stability of the fund company is also very important. The stability of the fund team can ensure the stability of the fund's investment style and investment strategy. Fund companies with frequent investment teams are prone to constantly changing their investment styles, which is not good for long-term investment funds.