Tree planting in ANT FOREST is a part of public welfare activities of Alibaba Group. Since it is a public welfare activity, the funds needed for that tree naturally come from the Ali Public Welfare Foundation.
In order to standardize the development of public welfare undertakings, Alibaba Group and its subsidiaries jointly established the "Alibaba Public Welfare Foundation" which was approved by the Ministry of Civil Affairs in 20 12, and Ma Yun became the first volunteer of the foundation.
Alipay formally established a fund. Don't worry that Alipay will be in debt. This game is public welfare, but it will still promote users to use Alipay more, or increase the number of Alipay users. Alipay is definitely losing money by planting trees alone. But with his user circle, it is worthwhile to promote such a big strategy. There is also advertising revenue of 0 10. In May, Alibaba Group announced that from 20 10, 0.3% of the group's annual income will be used as public welfare fund, mainly for environmental protection, which is the first environmental protection fund of domestic Internet companies.
The foundation focuses on the current thorny environmental issues, with an initial capital of 50 million yuan. The funds for future development mainly come from donations from the Group and its subsidiaries. The public welfare category includes natural disaster relief, poverty alleviation and disability assistance, helping the recipients to improve their living conditions, and focusing on environmental protection publicity to support the development of environmental protection public welfare organizations. Integrate enterprise platform model and resources into the public welfare field, so that public welfare projects can maintain sustained and healthy development.
On August 27th, 20 16, Alipay launched a "carbon account" and opened ANT FOREST. Since the launch of ANT FOREST, the number of Haloxylon ammodendron in Alashan has exceeded 1 1 100000, which has made great contributions to the greening construction in desert areas.