This reminds some marketing teams who want to gamble through "wits and wits". No matter how wonderful the copy is, it is useless to have problems with values, and it may even lead to extremely negative effects. This market has been talked a lot, so I won't go into details here. What's more, in the era of Internet socialization, what are the most basic principles that fund companies should follow in public offering, and what insurmountable bottom lines should be kept through social platforms? This is a question worthy of consideration by the whole public offering industry. In fact, Public Offering of Fund has never lacked "tricks" in marketing. Especially in the past few years, the rise of social platforms such as Weibo, WeChat, QR code and various new forms of communication have enabled many Public Offering of Fund companies to find a new world of marketing. Under the new marketing form, various non-compliance phenomena also occur from time to time. Obviously, the industry has not paid enough attention to this.