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What are the marketing management systems of commercial banks?
The marketing management system usually includes the following functions and modules:

1. Customer management: Manage customer information of banks, including basic information, account information and transaction records of individual, company and institutional customers.

2. Sales management: used to manage the bank's sales activities and promotion plans, including market research, product pricing, sales forecast and sales channel management.

3. Product management: used to manage different financial products provided by banks, including deposits, loans, credit cards, insurance and funds, covering product planning, release, pricing and sales strategies.

4. Marketing: It is used for bank's marketing promotion and marketing activities, including advertising, promotion, market analysis, market activity management, etc.

5. Customer Relationship Management (CRM): CRM module is used to manage the relationship between banks and customers, including customer classification, potential customer management, customer maintenance and customer complaint handling.