Why e-commerce websites should emphasize customer loyalty Because traffic is becoming increasingly rare, it is necessary to grasp old customers. In addition, second purchases by customers are also helpful to improve the reputation of the store.

How to improve customer loyalty on e-commerce websites?

Without brand loyalty, even the best e-commerce designs can fail.

The value of online customers has two aspects: as time goes by, the customer's spending also increases exponentially; in addition to the increase in purchase volume, loyal customers will often recommend new customers, which is also one of the important sources of increasing profits. Some retail websites

Some methods have also been designed to allow customers who enter the site to recommend it to their friends, so that it costs nothing to acquire customers. If more customers are obtained in this way, the website can shorten the loss period and enter the profit period sooner.

1. The main factors driving online brand loyalty: trust. The first step to gain customer loyalty is to gain their trust. This is the same in traditional business, but on the Internet, business processing is virtual and invisible.

The uncertainty and risk are also greater. The customer cannot see the smile of the sales lady or the specific office equipment. If the customer does not believe in your image and commitment, he will go elsewhere to buy.

A survey of people who frequently shop and transact online found that they believe that the most important feature of a website that can win their transactions is that I know it and trust it. All other features such as low prices and the widest selection are ranked far behind.

At the end of the day, price does not dominate e-commerce. The real ruler is trust.

Because of trust, websites can obtain customer information to establish good relationships. When customers trust an online seller, they are willing to tell each other their own information. In this way, the website can establish an intimate relationship with the customer and customize it according to the customer's personal preferences.

Custom-made, and this relationship increases trust and loyalty.

Such a virtuous circle will soon enable the website to surpass its opponents for a long time.

Amazon has achieved dominance in the online book market by creating the most trustworthy image. Millions of consumers feel comfortable submitting their names, addresses, and credit card numbers to the ordering system. They come back to buy more than just books.

There are CDs, discs, hardware and all kinds of other products. If consumers don't trust Amazon, or are afraid of having their credit card numbers leaked or something else, then they will never share their personal information with anyone.

And in 1999, when it was revealed that Amazon accepted compensation from publishers for its supposedly neutral book reviews, consumers stopped trusting it.

Trust can only be earned by truly acting in the best interests of customers. Another great site for cultivating and leveraging loyalty is Vanguard Group, which has been the fastest growing private fund of the past decade and now manages $500 billion in assets.

100 million US dollars to develop its site, Vanguard has never used the website to vigorously promote its products, but uses the Internet to inform and educate its customers, sometimes even guiding people not to buy funds.

When you click on the page, you will often see warnings about investing in a certain fund with caution. You may also receive information like this: telling you that a certain fund is about to pay dividends and recommending that you postpone investment to avoid tax liability; when a certain fund has recently been particularly special

When it is strong, it will remind you that this momentum may not last long and be careful of falling.

Such behavior is diametrically opposed to that of most fund companies, which only lure investors into investing in popular funds.

Vanguard built strong relationships with customers and earned profits.

Let credibility be publicized. In order to reward credibility, some websites have established strict management. Buyers and sellers evaluate each other at the end of each transaction. These evaluations are published on the site, and the reputation of each member becomes known to everyone, so it

Earned customer loyalty.

In fact, in the anonymous space of the Internet, it is easier to understand customers' purchasing history and their preferences than in traditional businesses.

In a traditional store, you don't know anything about the consumer unless he buys something, but in the online virtual space, their purchasing pattern is transparent, and his every move is recorded.

Due to the various advantages of the Internet, it can be said that websites have unprecedented opportunities and technologies to cultivate customer loyalty.

We should study more about why customers stay and why they leave, instead of blindly fixating on expanding the capacity and visits of the site.

Research shows that online sales currently only tap into 30% of consumers' purchasing potential, but AOL is an exception. It measures its customer loyalty and purchasing patterns very carefully, and uses this information to guide its website in strategy and marketing.

, and site design. Although its method of acquiring customers is a bit like carpet bombing, it is a method based on retention rate analysis of different consumer groups and life cycle economic analysis. AOL has done a lot to attract consumers.

While testing the program on a small scale, it also invests heavily in attracting and retaining customers with long-term value.

It has never been stingy in its investment in customer service centers and has never reduced its service capabilities to reduce service costs.

Its central mission is to improve the convenience of services to attract more convenience-seeking customers.