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The story after understanding the brand: Why is La Mer called La Mer?

In the cosmetics industry, there is a product that is very popular and has been used by many female friends, that is "La Mer Essence Cream".

La Mer officially calls it: legendary cream, classic moisturizing legend, and specifically points out: the story of La Mer begins with the essence cream.

La Mer facial cream contains powerful energy to repair dry skin, moisturize the skin, and make the skin glow with natural vitality and healthy radiance.

It's called La Mer, and its Spanish name is "La Mer", which is said to mean the sea in French. There is also a classic song with this name.

But translated into Chinese, why is it called "La Mer" and not the sea?

Just because it's too vulgar?

According to La Mer's official introduction, the birth of its own brand began with Dr. Max Huber, a space physicist who encountered an accident in the laboratory, which aroused his exploration of beauty repair.

This is a legendary story.

During the day, he is still a space physicist, dealing with numbers and space.

After night falls, he transforms into a dream chaser.

In other words, he looks up at the stars during the day and faces himself at night, but they are both a process of chasing dreams. During the day, it is the dream of science, and at night, it is the dream of finding himself again and looking as good as before.

With the desire to crack the repairing energy, he set his sights on the ocean of love.

After 12 years and 6,000 experiments, Dr. Max Huber finally achieved a lifelong enlightenment. He fermented and extracted the soul ingredient and repair secret recipe of La Mer brand from deep-sea macroalgae and other pure ingredients.

Miracle Broth, the magical active essence, finally transforms his skin.

Whether the story itself is true or not, I think is no longer important.

But scientists’ pursuit of inspiring and changing the status quo of skin undoubtedly gave this brand a fascinating beginning.

We Chinese have long understood the use of plant essences to protect our skin. It seems that these Westerners also understand this truth. Coupled with their thousands of years of extraction technology, such a story about deep sea, doctors, and damaged skin can be said to be in line with Westerners.

The taste will also impress the Chinese people.

The reason why La Mer uses deep-sea macroalgae is because it is one of the fastest-growing plants in the world and has a strong ability to repair itself.

In other words, these deep sea algae are the soul of Miracle Broth.

So where do they come from?

According to La Mer's official introduction, its raw materials are unique in origin, originating from deep-sea seaweed in the pure waters of Vancouver Island, and are carefully handpicked.

The purpose of this is to ensure its sustainable development in the future.

Such precious raw materials must be particularly cherished. Officials claim that every time the magical active essence is extracted, a small amount of the previously extracted essence will be incorporated into it to pay tribute to the origin of the brand.

Therefore, we often hear the salesperson tell customers at the cosmetics counter: Miracle Broth is integrated into every La Mer product and is the soul of the brand like the ocean.

Yeah, it sounds so high-end, as if someone has dived into the deep sea and guessed these deep-sea giant algae in person.

However, don’t think too much. Just having these deep-sea giant algae is useless, you also need a high-level fermentation process, or as La Mer said, it is as magical as alchemy.

They themselves say that individual ingredients can undergo metabolic processes that convert them into micronutrients that can be more easily recognized and absorbed by human skin.

Perhaps because of its indissoluble bond with the ocean, La Mer established the La Mer Heart of the Blue Ocean Foundation, declaring that it will strive to create a wave of change through charitable donations, and is committed to helping protect the world's marine habitats and ensuring

Leaving a sea full of life for future generations.

Our beautiful blue planet depends on the blue sea.

No matter what the purpose of La Mer is, it is really valuable to spend real money to support ocean protection.

The Blue Heart Foundation has also made a lot of contributions. According to their own publicity, they made charitable donations for marine protection in 2017, and sponsored marine conservation experts in the Azores in Portugal, Greda in the Caribbean, and the East China Sea in 2018.

, which helped plant 30,000 mangroves in the Caribbean in 2019, will this year fund organizations working to educate the next generation and support them to become agents of change in their local communities.

The effectiveness of these efforts will be determined by the people in the areas benefiting from them.

After reading this, do you know why it is called La Mer?

Of course, it’s not bad to call her a hot girl, at least that’s what many Chinese consumers call her.

Today, we have collected and organized them here for you. Tomorrow we will continue to focus on the big names in the cosmetics field.