In recent years, he has presided over or participated in more than 20 provincial and ministerial projects. Among them, he presided over the national social science fund 1 project; Presided over 5 provincial and ministerial projects; Mainly engaged in 2 national social science fund projects. A list of some projects is as follows:

1. Research on the behavior characteristics and regulation mechanism of enterprise stakeholders (GrantNo.. : 06CJY022), supported by National Social Science Fund, June 2006-June 2008, project leader.

2. The National Social Science Fund Project "Ecological Effect and Regulation Principle of Eco-brand Relationship" (approval number: 05CJY005), which was the first research topic from June 2005 to June 2007 12 and June 2008 10.

3. Research on organizational innovation and behavior adjustment of the interactive development between universities and stakeholders. : BIA060047), General Education Project of National Social Science Fund, 2007. 1-2009.6, the fifth main research.

4. Research on the Mechanism of Brand Value Creation Based on Stakeholder's Value Commitment (GrantNo.: 08JA630096), Humanities and Social Sciences Planning Project of Ministry of Education, 2009.1-201.12, the second main research.

5. Chongqing's major decision-making consulting research project "Research on the Positioning and Shaping of New Chongqing City Image" (approval number: 2008ZB0 1) was completed from May 2008 to June 2008 and ended in April 2009, and served as the deputy project leader.

6. Chongqing Philosophy and Social Science Project "Research on Chongqing City Brand Building Strategy and Implementation Strategy" (approval number: 2005-ZH 10), 2005.1-April 2007, project leader.

7. Chongqing Education Science Planning Project "Research on the Countermeasures for the Construction and Development of Brand Pedagogy" (approval number: 2006-GJ- 107) was completed from July 2006 to June 2008 12 and ended in February 2008. Project leader.

8. Chongqing Higher Education Teaching Reform Research Project "Research and Practice on Training Mode and Comprehensive Reform of Brand Specialty Series Courses in Colleges and Universities" (GrantNo.: 083 1 183), July 20, 200610.6, project leader.

9. Study on the correlation between eco-brand relationship and brand value creation. : 06-JWSK-099), the humanities and social sciences project of Chongqing Municipal Education Commission, completed from July 2006 to June 2008 12, ended in February 2008, and was the project leader.

10. Study on the interactive relationship between brand and stakeholders and its influence on brand value creation, supported by Chongqing University Excellent Talents Program (GrantNo.: Yu [2009] No.2), 2009.1-2010.12, the first study.

1 1. Brand Management, an excellent course at the municipal level in Chongqing universities (approval number: Yu Jiao Gao [2008] No.44), 2008+0-205438+01.12, lecture 3.

12. Research on enterprise recession mechanism and early warning mechanism based on interference theory, Science and Technology Key Project of Chongqing Education Commission (approval number: KJ08 1202), 2008+438+0-2009+02, the first research.

13. key research project of humanities and social sciences of Chongqing municipal education commission, empirical research on corporate strategic co-evolution behavior (approval number: 06JWSK043), 2006. 1-2007. 12, the first research.

14. Chongqing soft science research project "Chongqing city brand building and related theoretical research" (approval number: 8703), 2004.1-2006.6, 2006.6, passed the expert appraisal, reached the domestic leading level, and was the first main research.

15. Chongqing philosophy and social science planning project "Research on the methods of cultivating the core competitiveness of large and medium-sized enterprises in Chongqing" (approval number: 2003JYA23), July 2003-2004.12, April 2005, the first research.

16. Chongqing Education Science Planning Project "Research on the Construction of Brand Management Discipline System" (GrantNo.: 2006-GJ- 143), 2007. 1-2007. 12, 2007./kloc-

17. Chongqing Education Science Planning Project "Establishment of Ecotype University and Sustainable Development of Colleges and Universities" (GrantNo.: 04-GJ- 179), July 2004-2006.12, March 2007, the first major research topic.

18. Chongqing higher education teaching reform research project "Research on the construction of brand education discipline system" (approval number: 063 1025), 2007.1-June 2008, ended in June 2008, and was the second main research.

19. The research project of humanities and social sciences of Chongqing Municipal Education Commission, "Research on the Theory and Practice of Enterprise Strategic Ecology" (approval number: 03JWSK07 1), passed the expert appraisal from July 2003 to June 2004, reaching the domestic leading level and ranking first in research.