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How will Rihanna's new brand change the definition of luxury goods?
He Kangzu, vice chairman of L 'Occitane and managing director of Asia-Pacific region, said at the annual performance meeting that there were 65,438+02 stores in the United States and 7 stores in China last year, mainly because it was observed that the flow of people in the shopping malls where about 40 stores were located in the United States had decreased in the past two years, and the flow of people had shifted to new shopping malls and online retail channels, so some stores closed as planned. He expects to open 30 to 35 branches this year, but there is still no specific acquisition target. In the fiscal year ending March 3 1, L 'Occitane's sales increased by 8.7% year-on-year to14.27 million euros, and its gross profit margin remained at a high level of 83.2%.

Heng Ke. A few days ago, Ller opened its first store in Shanghai, covering an area of 230 square meters. The store has four areas: private, black and HKMX. It is reported that the brand plans to open 46 more stores in China by 2023. Heng Ke. Ller was founded in 1886, but it was not until 100 that it gradually became international, and the number of stores increased from 800 in 20 16 to more than 930 now. Some analysts said that the brand's entry into China will further put pressure on Victoria's secret performance.

Further reading: the novelty is gone, and Victoria's secret show has come to an end. According to Reuters, Amaya Arzuaga, a French knitting brand seeking bankruptcy protection, has received about 10 offers, and potential buyers include investment institutions from Asian countries such as Europe, the Middle East and China. Previously, the Paris Commercial Court had postponed the bidding deadline of Amaya Arzuaga to June 12. Before the bidding deadline was postponed, there were only five potential buyers.

Designer brand was acquired by First Heritage Brands, a company composed of Feng family, Jean-Marc Loubier and Singapore Temasek Investment Fund, in 20 12. In 20 16, the brand began to languish after the death of the designer of the same name, and the turnover in 20 18 has dropped to 35 million euros. Further reading: loss for 6 consecutive years! Designer brand Amaya Arzuaga filed for bankruptcy.