Current location - Trademark Inquiry Complete Network - Tian Tian Fund - How to write corporate propaganda copy?
How to write corporate propaganda copy?
1 First of all, write an opening statement, and set a central idea and theme for the promotional film, which can be a sentence or a paragraph. In short, it will briefly lead to the promotional film.

2, enterprise introduction, this part is to introduce the development process of the enterprise, the main products of the enterprise and so on.

3. The strength of the enterprise, introducing some honorary qualifications of the enterprise, some awards won, and so on.

4. Introducing corporate products, the company's products are usually introduced in corporate promotional films, and of course, the length of time to introduce products should be determined according to the purpose of the film.

5, corporate culture concept, through the corporate culture concept to show some real things to the audience, let the audience fall in love with the enterprise, good cultural concept produces good leadership, good management, good quality, these are related.

6, enterprise blueprint, enterprise's vision and planning for the future directly affect the long-term development of the enterprise, let users believe in you, feel that you not only have a glorious past, but also have a plan, vision and are willing to grow with you.

7. The ending is five-shaped, so that users can let the audience speak, improve the commodity power, enhance the brand power of enterprises, and improve the trading power.