To put it simply, that is, bank insurance business.

For consumers, bank insurance is a simple and convenient way to purchase through bank counters or wealth management centers, which has many special bank insurance colors:

Cost is low-insurance companies sell insurance products through bank counters or wealth management centers, which can reduce the company's operating costs, reduce the insurance product rate and give consumers more benefits;

Safe and reliable-consumers can go through the insurance-related procedures through the bank to ensure the safety of consumers' funds;

Convenient purchase-Bank outlets are all over urban and rural areas, so consumers can buy insurance products anytime and anywhere, and at the same time, it is convenient to combine with family budget and choose products that meet actual needs.

for banks, they can sell diversified products through agents to improve customer satisfaction and loyalty.

For insurance companies, the use of dense bank outlets can increase sales and reduce costs, thus providing better products to customers at lower prices; Using the bank's customer resources and reputation, coupled with the quality service of insurance companies, can establish a good brand image and open up more customer sources. At present, many domestic life insurance companies have achieved results in selling insurance products through bank counters. In the future, with the deepening of cooperation between insurance companies and banks, people will enjoy more convenient, fast and satisfactory bank insurance services.

insurance comes from the existence of risks. Since ancient times, there has been a saying in China that "there are unexpected events in the sky, and people are doomed".

Insurance is an economic system in which an insurance fund is established by pooling insurance premiums to compensate the insurer for economic losses caused by natural disasters or accidents, or to provide material guarantee for personal injury and loss of work ability.

from a legal point of view, insurance is a contractual act. The applicant pays the premium to the insurer, and the insurer will compensate the insured for the losses stipulated in the contract. Insurance contracts are often called insurance policies. In essence, insurance is a socialized arrangement, in which people facing risks are organized by insurers, so that their personal risks can be transferred and dispersed, and the insurers organize insurance funds to bear them centrally. If the insured suffers losses, they can get compensation from the insurance funds. In other words, if one person loses, everyone will share it, that is, "everyone is for me and I am for everyone". It can be seen that insurance is essentially a mutual aid behavior. The risks involved in insurance are limited to pure risks.