The flowers are similar every year, but the people are different every year.

The annual 618 Shopping Festival is approaching, and several giants in the e-commerce industry are fiercely competing in the existing market.

In the first quarter report of 2019, Suning.com once again led the industry in performance.

The financial report shows that Suning.com's operating income in the first quarter was 62.242 billion yuan, a year-on-year increase of 25.44%, and the net profit attributable to the parent company was 136 million yuan, a year-on-year increase of 22.16%; the omni-channel merchandise sales scale was 86.926 billion yuan, of which online self-operated products

Product sales increased by 40.87% year-on-year.

Analysts said that judging from the financial report data, Suning's online business is developing smoothly, and its sales growth rate is significantly faster than the industry average. However, the full-scenario retail launched in 2018 is still being laid out, and the "heavy" offline model has made

It is difficult for Suning.com to obtain positive returns in the short term, and 2019 should still be an investment period.

Online transaction "mobilization" data show that in the first quarter of 2019, the commodity transaction scale of Suning.com's online platform was 54.124 billion yuan, a year-on-year increase of 36.09%, of which the self-operated product sales scale was 37.909 billion yuan, a year-on-year increase of 40.87%. The open platform

The scale of commodity transactions was 16.215 billion yuan.

In last year's annual report, Suning.com's online sales accounted for 61.87% of all channels, an increase of nearly 10% compared with 52.06% in 2017, and the sales growth rate is considerable.

It is worth noting that before the Spring Festival, Zhang Jindong further promoted brand integration, segmented the retail group and established five major commodity groups: FMCG, fashion department stores, international, home appliances and consumer electronics; further strengthened the external distribution of advantageous categories such as 3C and home appliances.

capacity, while accelerating the integration and expansion of supply chains in fast-moving consumer goods, fresh food, department stores and other categories.

In addition, Suning has also continued to improve its self-research capabilities in building a big data ecosystem.

In the past year alone, more than ten new Suning Biu series smart products have been released, including smart air conditioners, sweeping robots, and smart headphones. Suning Ecological Chain Fund and Biu+ Joint Laboratory have been established to support smart hardware innovation companies and continue to optimize products, technologies and

user experience.

Suning's "Thousands of Stores Era" In 2009, Suning developed from a store of less than 200 square meters into a comprehensive chain retail enterprise, striving to dominate the industry.

However, Zhang Jindong did not stop at the home appliance chain. On the contrary, he was deeply worried-"Suning will die if it does not transform."

Especially in the past two years, under the general trend of consumption upgrading, e-commerce giants such as Alibaba, JD.com, and Suning have set their sights on the sinking market, spreading products such as home appliances and 3C to communities and counties. After several years of development,

, Suning has also successfully entered the "10,000 stores era".

As of the end of March 2019, Suning.com had a total of 12,329 self-operated and franchised stores of various types, with 1,501 newly opened in the first quarter.

At present, Suning is trying to build a large platform and network for the county and town retail market, organically binding the roles of manufacturers, franchisees, consumers, etc., and opening up the O2O scene of the county and town market through digital technology tools and social marketing models.

Build a low-cost and efficient distribution network.

At the same time, Suning leverages its own scale and operating advantages in home appliances to accelerate market expansion.

Suning has expanded its presence in retail cloud, direct-operated stores, supermarket stores and other channels to make a comprehensive layout to increase its market share in home appliances.

As early as the end of February, the 20 billion strategy for bringing air conditioners to the countryside was launched. Suning Retail Cloud has been deployed in counties and towns. The retail cloud has become a channel for many brands and is the first choice to serve rural consumers.

In the first quarter of 2019, the retail sales of China's home appliance market reached 183.4 billion yuan.

Among them, Suning accounted for 22.3%, continuing to lead all channels.

It is reported that Suning’s 618 Mid-Grade Promotion Mobilization Conference has begun. Suning will continue to focus on home appliances and continue to consolidate its market position as the number one in all channels of home appliances.

Online and offline are advancing hand in hand, and Suning has taken the lead in exploring the "smart retail" model.

Chairman Zhang Jindong once said: "As the only company in the retail industry that develops simultaneously online and offline, Suning has entered a stage of qualitative change. Rapid growth is the new normal for Suning's future development and will continue.