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Business introduction of Essence Securities
Service Creates Value

Essence Securities sells stocks, funds, bonds, warrants, collective wealth management and other basic and derivative financial products on a commission basis, and provides a series of services such as trading channels, business handling, investment consulting and wealth management planning, which can effectively meet your different needs.

The platform is safe and fast.

Essence Securities strives to build a company website, online trading system, customer service center, mobile securities and other professional service platforms, so that you can enjoy safe and convenient quotes, transactions, information and other services.

Channel efficiency specialty

Essence Securities has 122 business outlets in China, and has opened third-party depository services with a number of commercial banks, forming a service network covering major regions of the country. The professional team composed of marketing staff and consulting analysts all over the business outlets has provided efficient and fast professional services for more than 2 million investors.

Management leads the way

The management team of brokerage business is managers and practitioners with rich industry experience. In the face of the surging capital market, they can effectively grasp the key links such as steady development and innovative development, and lead their business forward. With the development of the capital market, we are worried that you may not be able to meet simple or single investment channels, so we put forward more professional service requirements for ourselves. Our marketing service team will provide you with the company's updated and more suitable service products in time, and we are willing to accompany you at all times on every road to realize your great ambitions and dreams. Comprehensive and diverse service content

Provide sponsorship and underwriting services for IPO of main board and small and medium-sized board, and refinancing of listed companies of main board and small and medium-sized board (including public offering, allotment, non-public offering of shares, convertible bonds, separately traded convertible bonds, etc.). );

Provide sponsorship and underwriting services for IPO and refinancing of GEM listed companies; Providing recommendation (guarantee) and underwriting services for corporate bonds, corporate bonds and convertible bonds of shareholders of listed companies;

Providing financial advisory services for mergers and acquisitions of listed companies and major asset restructuring; Provide financial advisory services for the government, and provide comprehensive and in-depth services such as restructuring counseling, management consulting and strategic planning for enterprises.

High-quality professional team

By the end of 20 12, there were more than 290 investment banking professionals, including 62 sponsor representatives, and the team size ranked among the top in domestic investment banks.

Fast and convenient business contact channels

Investment banking departments have been set up in Beijing, Shanghai, Shenzhen, Hong Kong and other places, professional service teams have been set up in finance, nonferrous metals, retail chain and other industries, and business liaison offices have been set up in more than 20 provinces and cities across the country to respond to customer needs anytime and anywhere.

Rich and high-quality customer resources

Since its establishment, the company has provided capital services to high-quality customers in nonferrous metals, retail trade, port transportation, machinery manufacturing, real estate, financial services, information technology and other industries. The sales and trading department adheres to the customer-centered and market-oriented service concept, and provides research consulting, investment consulting and trading agency services for core customers through stock sales, research report recommendation and fund sales. Integrate the company's internal and external business resources, serve high-end customers of institutions and individuals, establish, maintain, develop and operate core customer networks, and provide professional and efficient "one-stop" investment and wealth management services for core customers.

Public offering fund sales business

Relying on the company's research center, investment bank, asset management, fixed income and other professional resources, we will provide high-end customers with "professional, personalized and quality" comprehensive services and strive to build a first-class fund sales service organization in the industry.

Sales business of non-public offering funds

In 2008, Essence Securities established three flagship sales offices in Beijing, Shanghai and Shenzhen. Through the personalized service of the exclusive sales manager, we can enjoy the core research information and professional transaction support, tailor the investment and financial management plan for the core customers, and strive to become the best partner of private equity institutions in China.

QFII and. Trade business

QFII business focuses on providing high-quality research and sales transaction services for overseas institutional customers and meeting the customized needs of international customers for transactions and clearing; The trading business provides accurate trading agency services for core customers through a professional trading system, and conducts large-scale transaction matching.

Strategic business

With the development and change of the market situation, in June of 20 12, the department set up a strategic business group, which is mainly responsible for the special services of big customers such as social security and insurance, as well as the business development and service of private customers, maintaining big customers and non-trading customers and cultivating new business; And comprehensively integrate the resources of the flagship business departments of the three places and realize the enjoyment of * * *, promote product innovation and sales, and improve the cooperative combat capability of business groups. In September, 2008, with the approval of China Securities Regulatory Commission, Essence Securities obtained the qualification of collective asset management business and directional asset management business. By the end of 20 1 1, the market value of the company's entrusted assets reached 6 billion yuan. Essence Securities' steady investment style, high-level investment and research ability, good investment performance and professional service have been recognized by the market and customers. The asset management team is committed to providing customers with comprehensive asset management services. The product line has covered bonds, stocks and other securities, and the product investment style and risk-return characteristics are rich and diverse, which can meet the multi-level investment management needs of customers and provide personalized investment management services for high-net-worth customers. Essence Securities has established a strict internal control system and operational procedures in accordance with relevant laws and regulations, and formed a comprehensive risk management capability before, during and after the event, striving to achieve steady and continuous absolute returns for customers within the risk tolerance range.

Investment philosophy

With absolute income as the goal, in-depth macro research as the support, strict risk budget and strict investment process management as the guarantee, we will create stable investment income for investors on the premise of undertaking finite risk.

Unique advantages of Essence Securities

Macroeconomic and market strategy research is in the leading position in the industry; Rich in business resources and qualified to underwrite stocks, bonds and other securities; Comprehensive service mode, providing customers with investment banking, trading, asset management, investment consulting and other services. scope of business

Underwriting and distributing fixed-income securities such as government bonds, policy bank bonds and credit bonds; Sales transaction, product development and investment consultant of fixed income securities and related products.

Business philosophy

Adhering to the concept of "creating value and pursuing win-win" and the culture of "leading research and teamwork", we will continue to provide quality and efficient services to our customers and establish an image of "affinity, trust, professionalism and quickness" in the industry.

Business team

It is composed of senior professionals, researchers and risk management professionals with excellent performance and rich experience in bond business.

Commercial advantage

It has a first-class bond sales and trading team. At present, he is a member of the underwriting syndicate of government bonds, China Development Bank bonds, agricultural bonds and import and export bonds, and has achieved good results in the ranking of single-phase bond sales brokers for many times. We have a high-quality research team, based on a global perspective, to conduct in-depth analysis of domestic and international macroeconomic trends, monetary policies, interest rates, exchange rates, bond markets and other fields, adhere to the research style of "quantification and refinement", and emphasize the use of quantitative models to provide professional support and decision-making basis for various businesses. With extensive customer network, we have established long-term good business cooperation relations with major domestic policy banks, state-owned commercial banks, insurance companies and other large financial institutions and large enterprises.

Innovative business

Taking the development of new bonds such as high-yield bonds as a breakthrough, we will integrate underwriting, investment, sales transactions, investment consulting and other business lines around new bonds, vigorously develop the intermediary business of fixed-income funds, and form a multi-variety and multi-strategy business model through innovative development. With the key investment of Essence Securities Company, Essence Securities Research Center is full of talents, and currently has more than 70 analysts, among whom the chief and senior analysts have considerable market influence in the industry. The research center is equipped with research forces in Shenzhen, Shanghai and Beijing to gather research elites. The research team has the characteristics of scale, specialization, high education and rich practical experience, and tracks and studies all fields of the capital market in an all-round way. At present, the research scope covers topics such as macroeconomics, investment strategy, fixed income, financial engineering and industry companies.

Anxin research is market-oriented and customer-centered, and pursues to provide customers with professional and in-depth research products. The goal of Anxin Research is to become a first-class seller research institution in China. With its objectivity, independence, keen insight, clear logical framework, detailed data, clear views, forward-looking and original research style, Anxin Research will remain differentiated in the competition and provide first-class research products and services for major domestic institutional investors.

Anxin Research has formed a standardized research management process and a strict compliance control system to maximize the protection of customers' interests from the threat and damage of potential conflicts of interest. We always regard the trust of our customers as our most valuable asset.

Research idea

Based on the theory of asset revaluation, the theory of economic fluctuation, the top-down strategic research as the key link, the bottom-up industry and company research as the purpose, and the macro, strategic and cyclical industry research as the support, it continues to extend to the fields of steady growth industries and derivatives, and its market influence is increasing day by day.

research team

Set up research institutions in Shenzhen, Shanghai and Beijing to gather research elites; The research team has the characteristics of scale, specialization, high education and rich practical experience, and tracks and studies all fields of the capital market in an all-round way.

Research characteristics

Emphasis is placed on the research style of objective independence, keen insight, clear logic, informative arguments, clear views, forward-looking and originality, and differentiation is maintained in the competition. Emphasize the mutual confirmation and complementarity between macro, strategic and key industry research. Comprehensive coverage and focus, on the basis of neat research coverage, inherit the advantages of macro and strategic research, and focus on key industries such as electrical equipment, non-ferrous metals, medicine, chemical industry, machinery, non-bank finance, public utilities, communications, computers, transportation and so on. Emphasize the differentiation and practicability of financial engineering research, focusing on quantitative investment and derivatives research.

Research product

Including macroeconomic research report, investment strategy report, industry research report, company research report, bond research report, fund research report, securities market research report, key topic research report, financial consultant report, etc. , and carry out research product promotion and research services. investment objective

On the basis of strictly controlling risks, fully weigh and match the relationship between risks and benefits to ensure that the company's capital can obtain sustained and stable benefits.

Investment philosophy

Adhere to value investment, in order to explore the intrinsic value of enterprises, find stocks with high margin of safety, and hold and fully enjoy the investment income brought by the growth of listed companies for a long time.