So how can we write a good planning case? Please look down.
A complete, concise and comprehensive planning case should include
As a publicity plan, the first thing is to introduce what you are promoting and what is the purpose of holding this activity. This part needs to answer three questions:
People are utilitarian, and they will work harder if they know what to do.
Why should we know your audience?
Because you have to make your audience happy.
Why make your audience happy?
Because your publicity plan will have the best effect only if it makes them happy.
This is also the main reason why many people's publicity programs can't be effective in time. If you don't understand your audience, how can they accept your message in the most comfortable way?
So, before you start writing a plan, study your audience. In a publicity plan, the audience is God. Accurate audience research is the cornerstone of an excellent publicity plan.
What kind of wording do your audience like, which websites they like to visit, which social software they like to use, when they like to surf the Internet, and so on. Study your audience like your son and be aware of it.
How can I write a publicity plan without a B number in my heart?
The preparation here is not a simple activity preparation, but is divided into two parts.
Knowing what you know, you can write with God.
Before you start writing a publicity plan, you should first make clear what your publicity plan contains. This is also an important factor for the success of the publicity project.
How to make your plan? You do what the audience likes. This is also the only rule to do any activity well. The easiest way is to use xmind to draw a mind map of the activity, list all aspects of the activity and make it seamlessly connected.
Again, make the audience happy, make the audience comfortable, and achieve the purpose of your publicity.
The pre-preparation of the activity includes many aspects, such as personnel arrangement, material preparation, venue application and so on.
The main purpose here is to give consideration to everything, put the responsibility on people and make reasonable arrangements. This is also part of your leadership. Who will do it? Who is reliable? Who has strong execution? It depends on your observation and understanding of your colleagues.
Let's talk about material preparation, what to use in which parts and how much to use. Who will do it? For example. Who will design and make posters and banners? What is the number of the person in charge? Wait a minute.
The materials and venues for the activity are ready, and the responsibility for all affairs in the activity lies with people. Here, it is only due to the activity of the east wind from the beginning.
This part should be the simplest part in the whole writing process and actually the most important part in the publicity activities. In a publicity plan, this part should list the specific activity process and the way to carry out the activity in chronological order.
Simply give a chestnut
Calculate the expenditure accurately according to the actual situation and list it in tabular form. Unit price, quantity, purpose and total amount.
This is equivalent to risk prediction, and the key point is to indicate the solutions to possible problems in publicity.
At this point, a basically complete activity promotion plan has been announced.