First look at the fund manager. Investment is the realization of cognition. The fund's continuous brilliant performance is attributed to the manager. Short-term performance growth may be brought by market hotspots, and it is necessary to rely on the management of fund managers to maintain excellent performance. Choose excellent fund managers and try to choose new fund products independently managed by excellent fund managers. The fund products managed by many people are actually trade-in models. Star fund managers are only nominal, and the purpose is to bring popularity to the fund. In fact, fund management is a new fund manager, except for the fund with fixed income and strategy, because in this dual fund management model, one is responsible for the fixed income and the other is responsible for the equity.
Choose theme industry funds with long-term development potential. If a fund focuses on current hot topics, it may be short-term and not suitable for long-term holding. We should pay attention to those topics with long-term development potential. If you are not sure what kind of industry is suitable for long-term holding, you can choose a balanced fund instead of a fund limited to a certain industry or theme.
Then look at other basic information of the new fund, including the performance benchmark of the fund, trading rules (various transaction costs) and so on. Through the performance comparison benchmark, we can roughly know where the investment direction of the fund is and how to set the investment ratio. It also depends on the matching degree between the investment direction of the fund and the ability circle of the fund manager. For example, there was a fund manager who was particularly good at investing in the consumer industry, and the performance of consumer-related funds managed in the past was also very good. Need to consider whether his new fund is also within his ability circle.