chief evecutive officer
In the workplace, we often hear workplace English words such as CEO, CTO, COO, CBO and CHO. Do you know what other English words stand for besides CEO? The CEO is a well-known executive and president. Then if you want to know, continue reading, I believe it will let you know more about the changes in the workplace.
CEO is the chief executive officer, which is a senior title. In economic organizations, the chief executive officer (CEO for short) is the highest administrative official in charge of daily affairs in enterprises, also known as the chief executive officer, general manager or CEO. In political organizations, the CEO is the head of the government, equivalent to the highest official in charge of administrative affairs at the level of chairman of the Council of Ministers, prime minister, prime minister, cabinet, president of the Executive Yuan and chairman of the government. For example, Abdullah Abdullah is the CEO.
Chief Finance Officer (CFO)
-CFO (Chief Financial Officer) is the inevitable product of the development of corporate governance structure to a new stage. The governance structure without CFO is not a perfect governance structure in the modern sense. From this perspective, China should also set up CFO and other positions to build its own governance structure. Of course, in essence, the real significance of CFO in modern governance structure is not the change of its name and the granting of official positions, but the acquisition of its responsibilities and authority and the real play of its role in management.
Many people in China, including some enterprises, have an inaccurate or at least incomplete understanding of CFO. Only listed companies in the United States have CFOs, and many CFOs do not specialize in finance. The finance department is only a department they are responsible for, and it is the most basic homework. The key to its value is to play a leading role in the strategy.
The chief financial officer's main work has three aspects:
First, carry out strategic operation through financial means. If the work is excellent, the added value of the company will be more than the value created by the business operation;
Second, it is to' sell' the company like sales and sell it to investors. The people who really decide the fate of listed companies are fund managers and large institutional investors, so investor relations are a very important issue for CFO.
The third task is to implement the company's strategy at the lowest cost through mergers and acquisitions.
From this, it can be judged that the standards of an excellent CFO are: independent judgment, super business awareness, thorough understanding of business, skillful operation of capital market and strategic vision.
Chief Technology Officer (chief technology officer)
CTO has multiple definitions in the workplace, which can refer to the positions of ChiefTechnologyOfficer, Chief Lecturer, Chief Tourism Officer and ChiefTeachingOfficer. The following is a brief introduction of the Chief Technology Officer.
CTO is the highest person in charge of technology in the enterprise. This name became popular in America in the1980s. It originated from large companies that did a lot of research, such as General Electric, AT & amp； T, ALCOA, whose main responsibility is to turn scientific research results into profitable products. In the1990s, due to the popularity of computer and software companies, many companies gave the name of CTO to the person in charge of managing computer systems and software. Sometimes the Chief Technology Officer and the Chief Information Officer (Chief
The information officer is the same person (especially in a software company), and sometimes the CTO belongs to a CIO who is more proficient in technology. In different companies, the nature of CTO's work is different; Even in the same field, the nature of work may be quite different. General CTO will have the following responsibilities: long-term technical direction (strategy), short-term technical direction (tactics), the influence of management research on the company's business activities and profits, the software used by the company and so on. CTO Representative of China: Mr. Zhang Zhidong, one of the founders of Tencent.
chief operating officer
The chief operating officer is the chief operating officer (COO) of an enterprise, that is, the person who does specific work (the official who formulates the long-term strategy of the enterprise and supervises the work of the general managers of each branch). Mainly responsible for the daily operation of the company and assisting the CEO. Be responsible for the CEO and the management of the enterprise. Chief operating officers also serve as presidents in some companies, but they are usually executive or senior vice presidents.
Generally speaking, the chief operating officer is responsible for the construction of the company's functional management organization system on behalf of the CEO and handles the company's daily functional affairs. If the company does not have the post of president, the chief operating officer should also assume the function of comprehensive management, be in charge of enterprise marketing and comprehensive business development, be responsible for formulating the company's overall sales strategy and policy, organize production and operation, assist the CEO in formulating the company's business development plan, and assess the company's operating performance.
Channel Bus Out (channel bus out)
CBO (Chief Brand Officer) stands for Chief Brand Officer. He is a senior official in modern organizations (including enterprises, governments or other organizations) who is responsible for brand strategy management and operation. He represents the CEO in internal and external communication on corporate image, brand and culture. CBO is not only a professional, but also a special talent. Because he is no longer just a communicator, but also a participant in enterprise value design and the person in charge of enterprise brand asset management. According to international practice, the chief brand officer is the leader of the vice president level, so in foreign countries, the salary of the chief brand officer ranges from hundreds of thousands of dollars to millions or even millions of dollars.
The core of CBO's work is to constantly create the value of customers, seize the hearts of consumers, and let products reach the inner world of consumers directly. With the attention of celebrities and leaders from all walks of life, the innovative concept of the chief brand officer has been deeply rooted in the hearts of the people and won a strong reputation from enterprises in various countries. From multinational companies to local enterprises, from large enterprises to small and medium-sized enterprises, in order to better manage and operate the most important asset "brand" of enterprises, the position of chief brand officer has been established.
China hamster ovary (short for Chinese hamster ovary)
CHO represents the position of chief human resources officer, one of the most important and valuable senior management positions in modern companies, a strategic partner of CEO and an important member of the core decision-making level. As CHO, we must strive to build an efficient and practical human resource management system from a strategic height, successfully select talents, establish a scientific assessment and incentive mechanism, maximize the potential of talents, build excellent teams, shape excellent corporate culture, promote organizational change and innovation, and finally realize the sustainable development of the organization. The main responsibilities are to formulate the strategic planning of human resources of the group operating companies, supervise its implementation, establish smooth communication channels and effective incentive mechanisms, and be fully responsible for the work of the human resources department.
CHO can also be understood as: Chief Health Officer, which means "Chief Health Officer". It is the concept of "Family Chief Health Officer (CHO)" first put forward by AXA Group in China. In every family, there is a person who takes care of the health of the whole family as the first responsible person. An Sheng called this CHO (chief health officer of the family). Ansheng Group then recruited CHO (Family Chief Health Officer) throughout the country to help each family master health knowledge, establish health concepts and develop healthy behaviors. "Only if every family is good, the whole society will be good. If our generation does well, the people behind will do better. " Dr Zhang Qiuli, the founder of Ansheng, hopes to help every family improve their health and prevent problems before they happen. Therefore, we set up "An Sheng Family CHO" to jointly promote this cause.
CNO
CNO is the abbreviation of ChiefNegotiationOfficer, which means chief negotiator. It is understood that the chief negotiator is mainly responsible for structuring the company's negotiation team, introducing the most effective negotiation skills and expounding the most novel and unique negotiation ideas. In modern enterprise and business negotiation activities, success depends largely on negotiation skills and abilities. As a negotiation expert of an enterprise, the chief negotiator must have excellent negotiation planning and actual combat ability in order to become a winner in the business world, be handy in controlling his own destiny and win the most favorable situation for the company.
At this time, the power that the chief negotiator can drive is limited, such as the limit of the amount in the negotiation: the limit of the highest price and the lowest price, the limit of the purchase amount and so on. In addition, there are restrictions on company policies, laws and insurance. Sometimes the company's leaders or board of directors will give negotiators full authority to negotiate on behalf of the company in order to show their trust in the judge. However, as an excellent negotiator, the chief negotiator should know that limited power has real power. Because the limited authorized negotiator can gracefully say "no" to the negotiating opponent, because the price reduction or discount is not his intention, but the company's system.
Naval master sergeant
It is reported that CPO has the titles of Chief Manufacturing Officer, Chief Public Relations Officer and Chief Project Officer. The Chief Manufacturing Officer is supported by Tsinghua University Curriculum R&D Center and technical support-Wei Zhihua Management Consultant (Beijing) Co., Ltd.; WEDO (Japan Headquarters) is a joint-stock company, which is an organization engaged in production management consulting and training. It was designed together with a team of experts (on-the-job CEO and manufacturing consultants). After investigation, the CPO project team designed the CPO project concept and project design. Participants in the project design include but are not limited to Andy, general manager of Shenzhen Taimeike Crystal Technology Co., Ltd., former vice president of Haier Group, general manager of global operations and Japanese manufacturing experts.
The chief public relations officer is the enterprise manager who establishes and protects this asset. CPO needs company managers and public relations consultants to establish and protect their own and the company's reputation, as well as to establish brand organization and personal reputation. CPO also needs to be familiar with the formulation of reputation strategy, reputation measurement, crisis and project management, online reputation management, media relations and internal communication, and be responsible for monitoring the communication contents of employees in the company, such as Email, ICQ, OICQ, etc.
CQO
CQO is the abbreviation of Chief Quality Officer, and the Chinese definition is Chief Quality Officer. It is understood that CQO is mainly responsible for the formulation of long-term quality strategic planning and the implementation of short-term quality plans. The mission of CQO is to cope with the rapidly changing living environment, design and establish a dynamic improvement action team system, effectively and orderly instigate and manage changes, so that the whole organization can meet customers' requirements better, faster and more economically for the first time.
A large number of best practices at home and abroad have proved that implanting CQO gene in organizations can effectively: implement the company's quality strategy; Optimize key business processes; Assess the quality and cultural maturity of enterprises; Run an excellent performance model; Enhance enterprise value; Improve the relationship with employees and customers; Measure the financial performance of management. Mr. Philip Crosby once pointed out, "Chief Quality Officer, this job is no longer competent by traditional quality managers with strong technical ability." It has been expanded from three aspects: first, the required technical skills are increasing; Second, the quality manager must become an expert in quality culture, organizational dynamics and change management; Third, the quality manager must become an expert in business skills. "
CMO
CMO-Chief Marketing Officer refers to the senior manager in charge of market operation in an enterprise, also known as marketing manager and marketing director. Mainly responsible for positioning marketing ideas in enterprises; Seize the market opportunity, formulate marketing strategy and implementation plan, and realize the marketing goal of the enterprise; Coordinate the internal and external relations of enterprises, supervise and control the implementation of enterprise marketing strategic plan; Responsible for enterprise marketing organization construction and incentive work.