Recently, we all know that there is a "Love Mango" in the Internet TV circle.

The iMango Internet TV brand was jointly invested by Mango TV, Skyworth, Gome and Everbright Select Fund. At a press conference on February 22, it launched ***7 models in two series, Qingmang and Starmang, for the first time.

New TV products are priced from "0" yuan to 39,999 yuan.

In the context of Internet TV facing price increases, Mango TV announced its entry into the Internet TV field with a low-price strategy, which is really surprising.

Can such a competitive strategy really make a counterattack in the second half of the Internet TV industry?

Expert: There will be no advantage in the “low-price” competition in the Internet TV industry in 2017. According to latest reports, on February 27, the prices of some LeTV Super TV models were adjusted upwards. This was only three months after LeTV’s last price increase.

In fact, Xiaomi TV 3S made two price increases in 2017 alone.

Industry insiders believe that the Internet TV industry will no longer have a clear price advantage by using low prices as a means of competition. Judging from the latest panel prices announced by research institute IHS, the prices of 49-inch and 55-inch 4K ultra-high-definition panels are still rising.

Aimango, a new entrant into the game, said that it is now selling content and giving away hardware by selling content. In the future, membership renewal and the business model brought about by advertising of a certain scale can be explored, "We

The business monetization logic is actually advertising + membership.”

Moreover, the "five-dimensional ecology" new business model created by Aimango is really eye-catching. Obviously, Internet TV companies are still exploring new models. I wonder what surprises it will bring to people in the future?

The Internet TV market is huge in the future, and telecom operators have obvious advantages in entering TV terminals. According to the "2016 China Internet TV Industry Research Report" released by iResearch, according to statistics, the sales penetration rate of smart TVs in 2016 has reached 85%. In 2017, smart TVs are expected to

TV sales penetration rate will exceed 90%.

In 2016, the number of smart TVs in stock exceeded 130 million, and in 2017, the number is expected to exceed 170 million.

Data shows that the future development potential of the Internet TV industry is huge.

Faced with such a huge market cake, of course, operators who have already been deeply involved in the Internet TV industry are indispensable. They not only have a large user base and can control traffic operating costs, but also have big data platforms that can provide more user-friendly services on Internet TV.

services.

From the current point of view, the cross-border Internet TV industry between Xiaomi and LeTV is nothing more than changing the profit model of the TV industry that relied on hardware to make profits in the past, and obtaining long-term profits through value-added services such as advertising.

But at present, it is difficult for the two Internet TV businesses to achieve profitability.

If an operator makes TV, in addition to the above-mentioned Internet companies' gameplay, they can also charge broadband fees as support instead of relying solely on advertising revenue. This is an idea worth learning from for the color TV industry that is undergoing transformation.

Meet user needs and create differentiated competition routes. Whether it is Internet manufacturers, traditional manufacturers or operator TVs, the author believes that capturing the needs of consumer groups is the key to future development.

Even the established company Sharp recently strongly sponsored Hunan Satellite TV's variety show "Singer" to shorten the distance with young consumers and create a brand image that is closer to consumers, thereby transforming it into a competitive force in market growth.

In contrast, operators rely on their original broadband services to develop TV, which in turn brings them closer to users. For example, ultra-clear iTV is the core business launched by China Telecom's smart optical fiber broadband and is based on TV screens for customers.

Providing 4K/HD/SD resolution audio-visual entertainment and comprehensive information services, with ultra-high-speed optical fiber broadband lossless transmission throughout the entire network, and stable viewing signals.

With the continuous deepening of the construction of optical network cities, more and more users are now joining the ranks of operators' optical broadband. Users can enjoy TV services for free as long as they apply for the corresponding broadband services.

It is undeniable that when operators choose to make Internet TV, they will naturally regard home broadband services as the core of their development. Ultra-clear iTV will become the support for home broadband services, but it will also be a smart tool that every family needs. This will be the same as traditional manufacturers and

Internet manufacturers have formed a more obvious differentiated competition route.

Competition in the industry will remain fierce in 2017. According to expert analysis, TV companies will enter a real knockout round in 2017. Let us wait and see who will go the furthest.