Jewelry brands should not only bring simple jewelry to consumers through products, but also enjoy high-quality life and the most fashionable concept of "value for money".
To this end, Xie Ruilin constantly seeks breakthroughs, explores cross-border exchanges with various fields, and combines online and offline to let consumers feel the endless fun brought by jewelry in the experience.
Join hands with Christine Keller, an American handmade jewelry designer with a casual and bold style, to launch a brand-new "Modern Handmade Jewelry Series", creatively integrating unique handmade art elements into pure gold jewelry, and strive to bring personalized jewelry creation experience to the younger generation of jewelry lovers and create a new generation of jewelry trends.
The brand-new "Modern Handmade Jewelry Series" has a unique shape. It is specially made of pure gold wire and colorful aluminum wire, and it is made by hand in a refreshing way, which breaks the traditional color form and production skills of pure gold jewelry and makes it look brand-new and show unique creativity.
TSL| | Xie Ruilin has specially set up a "Handmade Jewelry Experience Workshop" to introduce DIY concept into the store, so that customers can enjoy the pleasure of making handmade jewelry. Create a novel and unique jewelry experience for consumers and feel different trends.
Consumers can experience production in person.
JD.COM and TSL | Xie Ruilin held a live event in Xie Ruilin to launch TSL | Snoopy series based on IP image and TSL | Heart Tail series based on cute pets.
In this new product launch activity, JD.COM and TSL | Xie Ruilin give full play to the advantages of their respective groups, deeply integrate their ace resources in logistics, big data, marketing and other aspects based on the development direction of unbounded retail, and jointly create a brand-new cooperation model connecting shopping scenes, data and value, and strive to bring consumers a better shopping experience.
With the upgrading of consumption, consumers' psychology of luxury jewelry consumption has also undergone tremendous changes. In recent years, with the continuous improvement of online shopping platform, consumers have gradually moved from offline physical stores to online stores, enjoying the convenience of online shopping and getting more protection. Brand has played an important role in store celebrations, holidays, super brand days and other marketing activities, such as multiple preferential attributes, the ultimate shopping experience, product exclusive distribution channels and so on, which has become a major advantage to attract consumers.
On Tanabata, Vipshop will join hands with Xie Ruilin to launch a series of new KUHASHI products, which will be launched on August 7th, opening a fashionable and gorgeous romantic feast for this summer.
At the same time, the live broadcast area was opened. Professional jewelry designer and network celebrity anchor * * * introduced Xie Ruilin's new KUHASHI series products and matching suggestions. During the live broadcast, we sent a red envelope rain worth 0.2 million/200 thousand, which consisted of no threshold and big red envelopes.
In addition, Vipshop and Xie Ruilin also released the offline promotion of this new product. The lighting elements such as ruby and balloon were selected for the site layout, and KUHASHI [creative new product area, jewelry fitting area and model demonstration area] were set up with the theme of "slim beauty" to create different fashion attitudes.
Whether online or online, the ultimate goal is to reach the target customers accurately. While continuing the previous connotation, jewelry brands should change their marketing model from channels and contents to better meet the needs of consumers and drive brands to meet the recovery of the new retail market with a new attitude.