How to stand out among the crowd of branded Spring Festival blockbusters?

JD Financial App takes an unusual approach and uses a "different" micro-movie "Nian Nian He Yu Yu" to tell a heart-warming story about accumulation, persistence and love.

The JD Financial App’s brand values ??of “simple happiness, little by little accumulation” gained full recognition upon its debut.

There is suspense: the light and dark lines run parallel, and the ending is unexpected. The bright line of "Nian Nian and You Yu" mainly tells the story of an elementary school student, Nien Nian, who hates his curly hair even though he comes from a "Zi Lai Juan" family. In order to catch up with the barber shop to perm and dye it,

The story of trying to save money through straightening promotions.

After going through various small ups and downs, Niannian finally relied on continuous accumulation to save enough money on New Year's Eve.

After facing the fireworks every year and rushing into the barber shop that is about to close, the hidden clue finally emerges: It turns out that the money you save every year is not to straighten yourself?

!

But... an O. Henry-style ending, which is both unexpected and reasonable.

It has warmth: it is care-free but restrained, and the most rare thing about emotional expression is that, unlike some micro-movies that induce tears for the sake of making them cry, try their best to exaggerate emotions, and make the audience cry without stopping, the expression of "Nian Nian He You Yu" has always been

It is very restrained and tells the story with a relaxed and gentle rhythm, and finally allows the emotions to flow into my heart naturally.

Many clips and details in the film reveal a touch of warmth and heal people's hearts.

This kind of warmth comes from the moment when Niannian works hard to save money for the puppy, and is even willing to give up his beloved toy; when the bright and pure eyes of the child and the puppy look at each other; when the family of Niannian finally can

It’s time to understand children and accept stray dogs.

Behind a heart-warming film, you don't directly say "love", but you can feel "love" running through every minute and second of the film.

Valuable: Simple happiness, accumulated bit by bit, "Every Year and More" beautifully balances the relationship between the viewability of the brand micro-movie and brand advertising. JD Financial App uses this story of saving money to naturally convey "simple happiness"

, the brand value of "accumulation bit by bit".

Compared with the blunt implantation of many brands, JD Financial App’s approach is very unique.

After watching this short film, I believe it not only brings warmth to the heart, but also makes people understand that simple happiness can be accumulated through the little things in daily life.