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Author: ou

Link:/question/21236150/answer/23884996

Source: Zhihu.

Many securities companies have research institutes, and the researchers working in the research institutes are divided into industry researchers, macro researchers, strategy researchers, financial engineering researchers and so on. The number of industry researchers is the largest. A person or a group tracks the trend of their respective industries and some listed companies according to industry classification, and forms industry and individual stock research reports regularly and irregularly, and provides them to buyers (such as funds and insurance companies) and other people in need. They are called researchers or analysts. The industries or stocks they recommend are based on fundamentals, supplemented by technology.

There are also a group of people in the headquarters of securities companies who specialize in market research, similar to strategy researchers in research institutes, but not quite the same. They care about the market itself, so they are usually closer to the market, and the short messages sent by the sales department to customers every day are usually from their hands. Their main customers are the sales department and some big customers. They are called investment consultants. The varieties they recommend are often based on technology, information and hot spots, supplemented by fundamentals.

Each securities business department also has its own investment consultants, who provide investment consulting services to the customers of the business department, and they rarely recommend specific stocks.