The quasi-balance treasure product is essentially a monetary fund product. Yu 'ebao is sought after. In addition to the huge effect of Internet marketing, convenient and flexible access methods, and convenient and comfortable use experience, the most fundamental thing is that China's short-term interest rates and long-term interest rates are upside down, making it possible for money market funds to yield higher than bank long-term deposit rates. Yu 'ebao's "diaosi counterattack" has brought great impact to traditional commercial banks, which will certainly accelerate the process of interest rate marketization in China.