1, different institutions: fund custodian banks are generally banking institutions, and some private fund custodians are generally trust institutions; Fund institutions include Tian Tian Fund, Alipay, WeChat, Love Fund, JD Finance, Banks, Brokers and so on.

2. Different functions: the fund custodian bank is an institution entrusted with the custody of fund assets, which carries out liquidation and delivery according to the instructions of the manager and keeps the fund assets; Fund consignment is a third-party sales platform, which is mainly responsible for selling funds.

3. Different fees: the fund custody fee is drawn from the fund assets according to a certain proportion, drawn daily and paid monthly; The fund agency collects the sales service fee, which is also extracted from the fund assets according to a certain proportion, extracted daily and paid monthly, but the fund custody fee and the fund sales service fee rate are different (specific to each fund).