1. Rolex is the only Swiss brand that has not been sold since its inception. It is still in the hands of the Wilsdorf Fund established by the founder.

2. Rolex has the smallest number of CEO changes among the major Swiss brands. In more than a hundred years, there have only been three presidents changed, and now it is the fourth.

3. Rolex is the only major Swiss brand that can make all accessories for the entire watch. Other brands can only purchase certain parts.

4. Rolex is the only Swiss brand that smelts all types of precious metals by itself.

5. Rolex is the only major Swiss brand that has not actively laid off employees. In the past thirty years, Rolex employees have only retired and resigned voluntarily, without being laid off.

6. Rolex is the only brand in Switzerland that produces all its own movements. All movements in production are self-made, including quartz movements.

7. Rolex is the only "practical" brand among the big brands that does not have complicated styles.

8. Rolex is the only Swiss manufacturer that does not accept public interviews with professional media.

9. Rolex is the only Swiss manufacturer that is not profitable in after-sales maintenance.

10. Rolex’s ring is a deformation of the early lock. Rolex’s water bubbles are inspired by water drops.

11. Rolex is the manufacturer with the most patents among Swiss watchmaking brands, with more than a thousand patents. Rolex is also the manufacturer with the most certifications from the Swiss Observatory. Rolex is the winner of the deepest water resistance among mechanical watches. Rolex is the manufacturer that uses the largest amount of gold every year in the Swiss watchmaking industry.