Through repeated observation, we found that it was no accident that Li Jiaqi's lipstick video became popular. Seemingly casual play, in fact, there are many factors of excellent copywriting. Many friends may think, what is the selling point of lipstick? Isn't the color nice? I thought so at first, but after watching Li Jiaqi's video, I found that there are many selling points of lipstick, and all these selling points mentioned by him can basically poke users.

Lipstick is not only beautiful in color, but also beautifully packaged, high in paste value, comfortable in texture, moisturizing, lasting, colorfast and fragrant. Of course, not all lipstick videos will contain all the above selling points, but will be packaged according to product characteristics. For example, some lipsticks are ingenious in paste design.

Then the video will be emphasized accordingly. After determining the selling points of lipstick, these selling points need to be packaged. I found that there are many ways to package his lipstick videos, which can be roughly summarized as the following five points: ① The effect is presented. For cosmetics advertisements such as lipstick, presenting the effect to users is a very direct and effective method. When the advertisement is transferred from the graphic carrier to the video, the effect is more convincing. In Li Jiaqi's lipstick video, we can see that he will directly apply lipstick to his lips and then show it to everyone from all angles and distances in front of the camera. On this basis,

He will also describe the color of lipstick, which is often in place, such as red with a little tomato color, earth red bean paste color and so on. And there are usually adjectives superimposed. For some additional selling points, such as color fastness, he will kiss the transparent cup directly and then show it to the user, which is also intuitive and true.